Cellecor Gadgets Limited has announced a strategic retail partnership with Poorvika Mobiles, South India’s leading electronics chain with over 470 stores. This collaboration targets ₹150 crore annual revenue from Poorvika alone, contributing to Cellecor’s ambitious ₹750 crore South India business goal.
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Cellecor-Poorvika Partnership: Strategic Market Expansion
The homegrown consumer electronics brand strengthens its southern footprint through this partnership with Poorvika, which reported ₹3,600 crore revenues for FY2024, demonstrating strong market presence across Tamil Nadu, Karnataka, Kerala, and Puducherry.
South India Partnership Network
| Partner Chain | Market Presence | Revenue Contribution | Regional Coverage |
|---|---|---|---|
| Poorvika Mobiles | 470+ stores | ₹150 crore annually | Tamil Nadu, Karnataka, Kerala, Puducherry |
| LOT Mobiles | Regional leader | Part of ₹750 crore target | Multi-state presence |
| Sonu Vision | Established network | Significant contribution | South India focus |
| Combined Partnerships | Thousands of outlets | ₹750 crore annually | Complete South India |
Comprehensive Product Portfolio
Cellecor’s expansive range includes Smart TVs, Smartphones, Wearables, Laptops, Home & Kitchen Appliances, and Audio devices, positioning the brand to capture diverse consumer segments across South India’s growing electronics market.
Make in India Commitment
The partnership aligns with Cellecor’s commitment to the ‘Make in India‘ initiative, ensuring high-quality, value-driven products for Indian consumers while supporting domestic manufacturing capabilities.
Market Strategy and Vision
Co-Founder and Managing Director Ravi Agarwal emphasized South India’s high-potential market with deep consumer trust in quality and affordability. The partnership brings smart TVs, appliances, wearables, and audio products closer to millions of households.
Growth Trajectory and Expansion
Since starting in 2012 as Unity Communications, Cellecor has evolved into a leading consumer electronics brand listed on NSE EMERGE. The company’s aggressive product expansion strategy, combined with strong offline partnerships and exclusive brand stores, drives rapid scaling.
Regional Market Impact
This strategic alliance positions South India as a cornerstone of Cellecor’s nationwide expansion journey, with the region expected to generate substantial revenue growth through enhanced retail accessibility and consumer reach.
The partnership network spanning thousands of retail outlets across South India demonstrates Cellecor’s commitment to making happiness affordable and accessible throughout the region.
For comprehensive consumer electronics industry coverage, visit TechnoSports. Explore Cellecor’s complete product portfolio at their official website.
FAQs
How much revenue does Cellecor expect from South India partnerships?
Cellecor targets ₹750 crore annually from South India, with Poorvika contributing ₹150 crore alone.
Which states will benefit from the Cellecor-Poorvika partnership?
Tamil Nadu, Karnataka, Kerala, and Puducherry through Poorvika’s 470+ store network.
