OnePlus is expanding its domestic manufacturing footprint with a strategic partnership with Bhagwati Products Limited (BPL), marking the brand’s first foray into tablet production within India. The collaboration will see premium OnePlus tablets manufactured at BPL’s Greater Noida facility, strengthening India’s position as a global electronics manufacturing hub.
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Project Starlight Drives Local Integration
This partnership represents a significant milestone in OnePlus’s “Project Starlight” initiative, which focuses on deepening local manufacturing capabilities and market integration. The move extends the brand’s successful “Made in India” portfolio beyond smartphones into the rapidly growing tablet segment.
OnePlus India Manufacturing Expansion
| Product Category | Manufacturing Partner | Location | Key Models |
|---|---|---|---|
| Tablets | Bhagwati Products Limited | Greater Noida | OnePlus Pad 3, OnePlus Pad Lite |
| AIoT Products | Optiemus Electronics | India | OnePlus Bullets Wireless Z3 |
| Smartphones | Various partners | Multiple facilities | Flagship & mid-range series |
Initial Product Lineup
The partnership kicks off with two key tablet models:
- OnePlus Pad 3: Premium tablet targeting productivity and entertainment users
- OnePlus Pad Lite: Value-oriented offering for broader market accessibility
Both devices will benefit from local assembly, potentially improving cost competitiveness and supply chain efficiency for the Indian market.
Strategic Market Positioning
Robin Liu, CEO of OnePlus India, emphasized the long-term vision: “By localizing tablet production, we are not only reinforcing our commitment to India, but also creating meaningful value for our user community. This partnership reflects our long-term vision to innovate for India, invest in India, and grow with India.”
Vikas Jain, Co-Founder of BPL, highlighted the manufacturing expertise: “This milestone not only marks the addition of OnePlus to our customer portfolio but also the introduction of a new form factor to our manufacturing expertise at our Greater Noida facility.”
Industry Impact
This collaboration aligns with India’s Atmanirbhar Bharat initiative and the government’s push for domestic electronics manufacturing. As tablet demand surges post-pandemic, local production ensures better supply chain resilience and potential cost advantages.
For comprehensive coverage of India’s electronics manufacturing landscape, explore our Make in India tech initiatives and tablet market analysis.
Bottom Line
OnePlus’s tablet manufacturing partnership with BPL represents a strategic evolution in India’s electronics ecosystem, promising enhanced product accessibility while strengthening the nation’s manufacturing capabilities in premium consumer technology.
