# NBA Family Unites for the 2024-25 Kia NBA Tip-Off Campaign: All Eyes on the New Season

URL: https://technosports.co.in/2024-25-kia-nba-tip-off-campaign/  
Published: 2024-10-08  
Updated: 2024-10-08  
Author: Raunak Saha

The NBA has officially launched its highly anticipated 2024-25 season with an electrifying brand campaign titled “The Tip-Off.” Streaming now across @NBA social platforms and the NBA App, this action-packed spot sets the tone for an unforgettable season, featuring some of the league’s biggest stars and a few famous faces off the court.

## NBA FAMILY IS ALL IN FOR 2024-25 KIA NBA TIP-OFF CAMPAIGN

Headlining the campaign are NBA icons like **Kawhi Leonard**, **Anthony Edwards**, **Bam Adebayo**, **Luka Dončić**, **Jayson Tatum**, and reigning **NBA Rookie of the Year Victor Wembanyama**, as they battle for the honor of starting the season. The campaign captures the intense energy of tip-off moments, where the entire NBA world—players, celebrities, creators, and fans—eagerly rushes to claim the ball and kick off the season.

Set to the iconic tune of “Jump” by **Van Halen**, the commercial perfectly embodies the anticipation and excitement of the start of a new NBA season. As the players vie for the ball, a star-studded crowd, including **GRAMMY® Award-winner Kelly Rowland**, social media star **Kai Cenat**, and creator **Drew Afualo**, joins the fray. Even **Denver Nuggets mascot Rocky** makes a dramatic appearance, soaring above the crowd to deliver the game ball, setting the stage for another thrilling NBA season.

![NBA Family Unites for the 2024-25 Kia NBA Tip-Off Campaign: All Eyes on the New Season](https://images.technosports.co.in/2024/10/nba-kia-2024-25.jpg)

### What “The Tip-Off” Represents:

The jump ball, a signature play that starts every [NBA](https://technosports.co.in/tag/nba/) game, symbolizes a fresh beginning for all 30 teams. As the 2024-25 season gets underway, each team has an equal shot at chasing the **Larry O’Brien Trophy**, making this time of year one of boundless hope and excitement for fans and players alike.

**Ganesh Swaminathan**, Vice President of [Qualcomm Technologies](https://www.qualcomm.com/), put it best:  
*“The Tip-Off celebrates the start of a new chapter, where every team begins with a clean slate and the journey to the championship begins.”*

### A Star-Studded Cast:

The NBA’s Kia Tip-Off campaign features an impressive lineup of players and personalities, including:

- **Bam Adebayo** (Miami Heat), three-time NBA All-Star
- **Luka Dončić** (Dallas Mavericks), five-time NBA All-Star
- **Anthony Edwards** (Minnesota Timberwolves), two-time NBA All-Star
- **Kawhi Leonard** (LA Clippers), two-time NBA champion and six-time NBA All-Star
- **Jayson Tatum** (Boston Celtics), reigning NBA champion and five-time NBA All-Star
- **Victor Wembanyama** (San Antonio Spurs), 2023-24 Kia NBA Rookie of the Year
- **Kelly Rowland**, GRAMMY® Award-winning artist
- **Drew Afualo**, influencer, podcaster, and New York Times bestselling author
- **Kai Cenat**, popular streamer
- **Rocky**, Denver Nuggets mascot

[Video](https://www.youtube.com/embed/EjX1EP6QVTc?feature=oembed)

### Join the Celebration:

Fans are invited to get in on the action by participating in the **fifth annual NBA Jersey Day** on **Monday, Oct. 21**. Wear your favorite NBA jersey and share your look on social media for a chance to be featured on league and team channels.

### Opening Night & National TV Schedule:

Mark your calendars for **Tuesday, Oct. 22**, when the NBA regular season officially begins with a **TNT doubleheader**. The Boston Celtics, defending NBA champions, will take on the New York Knicks at 7:30 p.m. ET, followed by a clash between the Minnesota Timberwolves and the Los Angeles Lakers at 10 p.m. ET, where **LeBron James** will tip off his 22nd NBA season.

The first five days of the 2024-25 NBA regular season will feature **11 national TV games**, including doubleheaders on **TNT** and **ESPN**, as well as a tripleheader on **NBA TV**.

For an unforgettable start to the season, be sure to follow **#NBATipOff** and watch the thrilling new campaign as the [NBA](https://technosports.co.in/tag/nba/) returns for what promises to be a monumental year of basketball.