YouTube announced on Monday that it will begin sharing ad revenue with Shorts creators on February 1. To prepare for the upcoming change, YouTube is introducing new terms for all YouTube Partner Program creators. To remain in the programme, creators must accept the new terms by July 10.
The major change to YouTube’s Partner Program will allow creators to earn money from ads that appear in the Shorts Feed between videos. Despite the fact that the new revenue sharing model will replace the YouTube Shorts Fund, the company expects the majority of Shorts Fund recipients to earn more under the new revenue sharing model. Creators can apply to the programme if they reach a new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views in 90 days, as previously announced.
Creators must accept specific monetization modules as part of the new terms. The first module, dubbed the “Watch Page Monetization Module,” enables creators to earn money from advertisements served on their long-form videos and YouTube Premium. The “Shorts Monetization Module” is the next module, and it allows you to earn money from ads that play between Shorts in the Shorts Feed and YouTube Premium. The final module is known as the “Commerce Product Addendum,” and it contains features such as Channel Memberships and Supers.
YouTube suggests that creators accept all of the modules in order to maximise their earning potential on the platform.
Shorts creators who have accepted the new Shorts Monetization Module will be eligible for revenue sharing on their Shorts views beginning next month. Because of music licencing, the Shorts revenue sharing will be a little complicated. Each month, revenue from ads that appear between Shorts will be combined and used to reward monetizing Shorts creators and cover music licencing costs. Based on views and music usage across all watched Shorts, a portion of the total revenue will be allocated to the creator pool.
If a creator uploads a Short without music, all of the revenue generated by its views is distributed to the creator pool. If a creator uploads a Short that includes music, the revenue generated by the views will be divided among the Creator Pool and music partners based on the number of tracks used.
According to YouTube, revenue will be allocated to monetizing Shorts creators based on their share of total Shorts views in the Creator Pool. If a creator received 5% of all eligible views from monetizing creators, they will be allocated 5% of the revenue in the creator pool. Shorts creators will keep 45% of their allocated revenue.
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