26.1 C
Delhi

Thomson forays into Small Home Appliances segment with Flipkart to bring affordable, high-quality appliances to Indian consumers

The product range includes appliances across kitchen appliances, seasonal appliances, other home appliances segments and more

Bengaluru – August 09, 2022: In the continuation to its successful penetration into the Indian TV market since 2018, the French consumer electronics brand Thomson today announced its foray into the small home appliances segment with Flipkart, India’s homegrown e-commerce marketplace, as it looks to address the growing demand for superior quality home appliances. As customers are increasingly opting for newer and smarter appliances to manage household chores efficiently and save on time, Thomson’s foray into the segment will cater to these evolving needs.

As part of the launch, Thomson will introduce a wide range of appliances across the kitchen appliances segment (juice mixers, sandwich maker, electric cooker), seasonal appliances (geysers, room heaters), and other home appliances (dry and steam irons) and more on Flipkart. The new product categories will make superior quality appliances available at affordable prices and bring Thomson’s French touch to Indian kitchens.

Today, Indians are increasingly preferring to invest in home appliances contributing to the growth of the market. The demand for small kitchen appliances in India is growing on account of the rising base of the middle class and rich Indian consumers, improving consumer lifestyle, growing awareness about energy-efficient and eco-friendly appliances, and high technological advancements in small kitchen appliances.

- Advertisement -TechnoSports-Ad

Speaking about the launch, Sébastien Crombez, Thomson’s representative, said, “Rich of its 129 years of history, the Thomson brand has been warmly welcomed by Indians when it made its way back to India with Television in 2018. Thomson has an important focus on India, we would like to bring quality products that bring the best experience and ease of use to customers.”

In this endeavour, we feel small home appliances play a major role in making our lives easier and convenient and our foray into this segment will enable us to cater to the evolving preference of the Indian consumers with products that embodies the brand’s French touch while making them accessible and affordable. We are delighted to partner with Flipkart in this endeavour to bring the latest products that deliver superior performances to customers across the country.”

Hari G. Kumar, Vice President, Large Appliances at Flipkart, said, “Over the past few years, consumers have increasingly demonstrated the preference for efficient and durable appliances that simplify household work. Along with metro cities, tier 3 cities and beyond have also contributed to a surge in demand for small home appliances. As Flipkart looks to fulfil the changing customer preference for these products, the new range from Thomson will expand our best-in-class product selection for customers while affordably delivering superior quality.”

- Advertisement -TechnoSports-Ad
Steam Iron 1600W 1 Thomson forays into Small Home Appliances segment with Flipkart to bring affordable, high-quality appliances to Indian consumers

Thomson Product List

ProductStarting price
IronINR 899 – 999
Juicer Mixer Grinder (500 Watt, 3 Jars)INR 1,599
Pop-up toasterINR 949
Sandwich makerINR 899

Read: Gift Guide: Best Rakhi Gifts for Tech Enthusiast Siblings from ViewSonic

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Rahul Roy
Rahul Roy
I am a computer guy by profession and a sports fanatic by choice.
TechnoSports-Ad

Popular

TechnoSports-Ad

Related Stories

More from author

Download Garena Free Fire MAX Apk: Everything you need to know as of March 2024

Garena Fre­e Fire Max is an upgraded e­dition of the well-known mobile battle­ royale game, Garena Fre­e Fire. Deve­loped by Garena, the game is...

From Incoming to Outgoing Calls: How to Retrieve Your Airtel Call History in 3 Simple Steps

From Incoming to Outgoing Calls: How to Retrieve Your Airtel Call History in 3 Simple Steps In today's fast-paced world, keeping track of our daily...

Garena Free Fire MAX: A Comprehensive Guide to Name in Style as of March 2024

In today's digital age, social media and gaming apps have become the primary source of entertainment for many. People are increasingly interested in choosing...

Garena Free Fire PC Download: Here’s how you can play Free Free on your PC for free

The popular mobile battle royale game Free Fire is a creation of Garena. It allows players to enter a survival game where they compete...