Thursday, June 30, 2022
728x90-EN-BENEFIT-SEASON
Bitdefender WW

Facebook Vs TikTok: The War is officially On the

- Advertisement -

According to a recently leaked internal Facebook memo, TikTok’s growth has caused concern for the social media platform company. The Verge, a technology news website in the United States, recently published an article based on information obtained from an inside Facebook communication.

In a letter, Facebook’s head of apps, Tom Alison, explained the company’s plans to overhaul its feed, as well as other significant changes to the Facebook app. According to the document, Facebook’s approach to countering TikTok is no longer restricted to pushing the short-video app Reels.

In its feed, Facebook is expected to  “balance connected and unconnected content” meaning that it may start recommending more content from sites it isn’t connected to in users’ feeds. Users will continue to view posts from their friends and family, but they will see more content from entities with which they are not involved.

728x90-EN-BENEFIT-SEASON

Even though Messenger and Facebook are now separate apps, the paper recommends integrating the two to enable “message-based content sharing,” as Ellison describes it.

Facebook continues to prioritize Reels, with plans to “integrate Reels into Home, Watch, IFR, and Groups.”

Reels is a Facebook product that competes with TikTok in the short-video market. Instagram, Facebook’s photo-sharing social network, owns it. These new capabilities should be recognizable to TikTok users. Even though the letter did not expressly mention TikTok, it is evident that Facebook intends to compete with TikTok in the short-video space.

After all, the goal of Facebook’s rebranding of Messenger and Facebook appears to be to make it more like TikTok’s “FYP” (For You Page) tags, which highlight featured videos that TikTok believes viewers will enjoy. The Inbox feature on TikTok is similar to the integrated Facebook app.

- Advertisement -

Also Read: Apple: 13-inch M2 MacBook Pro to be available for purchase starting June 17th

Source

- Advertisement -
spot_img
Nivedita Bangari
Nivedita Bangari
I am a software engineer by profession and technology is my love, learning and playing with new technologies is my passion.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

Bitdefender WW

More To Consider

Stay Connected

13,642FansLike
62FollowersFollow
160FollowersFollow
Myntra [CPS] IN

Hot Topics

spot_img

Latest Articles

Trending

Bigrock [CPS] IN

Featured

Adblocker detected! Please consider reading this notice.

We've detected that you are using AdBlock Plus or some other adblocking software which is preventing the page from fully loading.

We don't have any banner, Flash, animation, obnoxious sound, or popup ad. We do not implement these annoying types of ads!

We need money to operate the site, and almost all of it comes from our online advertising.

Please add technosports.co.in to your ad blocking whitelist or disable your adblocking software.

×