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IPL Media Rights tender: Everything you need to know about the E-Auction process

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The IPL Media Rights auction’s D-DAY is only a few hours away. The BCCI will hold an E-Auction to choose the IPL’s new broadcast and digital rights partner for the next five years. Starting on Sunday, the E-Auction will be held. The auction is expected to bring in more than 50,000 crores for the BCCI.

BCCI would accept no tangible bids from interested parties. The IPL Media Rights auction will be held through E-Auction.

The Process of E-Auction

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In Round 1, the bidders will begin at the same BASE-PRICE and in a PRE-DECIDED ORDER.

Bidders will bid from the comfort of their own homes, and they will only be able to view the HIGHEST BID on their screens. The names of the BIDDERS will not be displayed on the SCREENS.

Bidders will be given 30 minutes to COUNTER and raise their BID. If no one raises their BID within 30 minutes, the HIGHEST BIDDING PARTY will be given the RIGHTS.

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From 2023 through 2027, the rights cycle will run for five IPL seasons.

The four packages

A, B, C, and D are the four bundles available.

Package A is made up entirely of television rights for the Indian subcontinent.

Only digital rights for the Indian subcontinent are covered by Package B.

Package C includes digital rights to a unique set of matches, including the playoffs, that are exclusive to the Indian subcontinent — NON-EXCLUSIVE Package.

‘Special Package’ matches make up Package C. The number of matches in this package will vary based on the overall number of matches in the season, according to the IPL.
The Special Package will contain 18 matches if the IPL has 74 matches (as it will in 2022).
If a season has more than 74 games, the Special Package matches will increase by two for every extra ten games.

Package D, which includes both TV and digital rights for the rest of the world, is separated into two sub-categories: combined ROW and five distinct areas.

The bidding process

Each of the four packages has its own basic fee per match. Bidders must submit a bid that is at least equal to the whole base price (74 x base price for each package). Individual package rights will be awarded to the highest bidder.

The base fee per match for Package A is INR 49 crore (USD 6.3 million approx.).
Package B costs INR 33 crore (about USD 4.2 million) each match.
Package C costs INR 11 crore (about USD 1.4 million) each match.
Package D costs INR 3 crore (about USD 390,000) each match.

Can a company bid for two packages?

Bidders can compete for several packages. The winners of Packages A and B, on the other hand, will enjoy significant bidding advantages.
Package A’s winner can compete in a bidding war with the highest bidder for Package B (described below), and Package B’s winner can compete in a bidding war with the highest bidders for Packages C and D.

All of the big broadcasting conglomerates are participating, including Disney Star, Sony, Zee, and Viacom, as well as global technological behemoths Amazon and Viacom-18 Reliance.

The E-Auction will start on Sunday but can continue for as many days as required to complete the process.

Read more: Here’s a look at Mithali Raj’s career in numbers

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