Kolkata, 13th May 2022: Extending industry professionals and audio experts a reason to cherish, Neumann announced the launch of exclusive demo rooms for audio professionals in collaboration with Hindusthan Record at Bowbazar, Kolkata. India is one of the few countries worldwide to experience the Neumann demo rooms in markets like Mumbai, Bangalore and now Kolkata. Additional demo rooms across India will follow later this year.
Hindusthan Record has been creating milestones in music for ninety years. Being one of the oldest music labels in the country, it evidently became more popular as the only ‘Indian Music Company’. The Music label has the top-recording artists across all genres and languages, of the past hundred years and some of the greatest names in music.
Born of the vision of Chandi Charan Saha, who realized that the musical genres in Bengal at the time had enormous potential, Hindusthan Record speaks volumes of his passion for great music. It was the first Company to get into the Digital domain & started deploying its content on all Digital Platforms.
Hindusthan Record enjoys a 90-year long-standing partnership with Neumann that has evolved and nurtured to be extremely fruitful with a rich repertoire of Rabindranath Tagore recording the National Anthem using the Neumann microphone at this studio. The studio has catered to a whole wide gamut of professionals and artists such as KL Saigal, Debabrata Biswas, Sachin Dev Burman, Feroza Begum, Ustad Bade Ghulam Ali Khan, Ustad Faiyaz Khan and other luminaries for creating and delivering high-end content spanning across various platforms.
The Neumann experience at Hindusthan Record consists of Two Stereo rooms for Music Production, Mixing and Mastering for Films and Indie Music Artistes. The mixing room is professionally calibrated for optimum clarity and frequency response for industry-standard music production, monitoring, mixing and mastering services.
Sharing his excitement about the collaboration for the Neumann experience at Hindusthan Record, Mr. Vipin Pungalia, Country Manager, Sennheiser Electronics India said, “Neumann defines standards for microphone and audio culture since 1928. To understand that we do the same for monitoring, you need to hear the difference from what you considered “very good” up until now. We see the overwhelming interest in the industry. Monitoring is not something you can experience on a website or a tech sheet.”
He further added, “We want business professionals to have a first-hand, a first-ear experience on the potential that comes with the KH models. Their reputation is already incomparable when it comes to precision, neutrality, and overall system integration options. Nonetheless: how much this eases your sessions, prevents acoustic fatigue, and allows for a new level of control and fidelity on your sound stage must be experienced. We want to bring experience rooms as close as possible to industry professionals so everyone can have an informed decision on the best possible audio”.
Speaking on the collaboration Sovan Lal Saha, MD, Hindusthan Record said, “We celebrate 90 years of fruitful association with Neumann and through this long-standing partnership, we have been able to build a community for artistes striving to get their musical work to the listeners. Coincidentally, both the entities started around the same time. Neumann in 1928 and Hindusthan in 1932. This relationship has endured between the two families and the companies for 90 years. We treasure our association with Neumann as an entire process of evolution. We give a huge amount of credit to the quality and finesse that Neumann gears add to the sound to an extent that this year. We have done 2 sets of Tagore orchestral interpretations in Brno and Prague under the Direction of Mr Mikel Toms. The equipment used there for recording were Neumann. The idea is to make more and more music in an environment, which is loved by artists alike. The larger objective was, of course, to present Tagore to a Global Audience.”
The new demo room in Kolkata is exclusively reserved for business professionals in the broadcast and studio industry. A wide range of stereo setups can be auditioned. The Hindusthan Record stereo room setup has 2 KH 310 monitors and 2 KH 120 monitors.
Hindusthan Record houses the most cutting-edge technology and an arsenal of various Analog gear. With a phenomenal history of 90 years, the acknowledgement for Neumann equipment at the studio has only grown over the years. The Studio is a Haven for the old as well as new and upcoming artists who can come together and form a beautiful community of like-minded music professionals and admirers alike.