Logitech faces a rare major drop in its sales; now pinning its hope on hybrid working to boost demand

On Tuesday, Logitech lowered its 2023 outlook, an unusual drop from the computer mouse and webcam maker, but said it still expected to benefit from consumers purchasing equipment as they transition to hybrid working.

The Swiss-American firm, which had good sales during the pandemic, blamed the downgrade on the Ukraine crisis and has ceased operations in both Ukraine and Russia, where it produces 2% of its revenue.

Logitech, whose products are used to outfit home offices, said it now expects sales growth of 2 to 4% in constant currency in the 12 months to the end of March 2023, up from a previous prediction of a mid-single-digit gain.

Logitech had a drop of 3.6 percent of the stock in Switzerland as a result of the more cautious evaluation

Apart from Ukraine, CEO Bracken Darrell believes the company will continue to develop strongly because hybrid work patterns will drive demand for its goods both at home and at work.

“We are focused on three categories – gaming, PC peripherals, and video collaboration. These categories grew by 12% last year on top of 74% the year before,” Darrell told Reuters in an interview.

“The businesses we are focused on are growing,” he added.

Workers were still buying new keyboards and mice to work from home, he said, while companies continued to enhance their video conferencing and other equipment ahead of their return.

“The general story will be hybrid work, the debate is over,” said Darrell, a former Whirlpool and Procter & Gamble executive who has led Logitech for the past nine years.

“People are going to be upgrading at home, as they keep working at home, but companies are going to keep buying for their offices.”

Logitech, whose keyboards and headsets are also used by gamers and esports competitors, reported a 20% reduction in revenue to $1.23 billion in the three months ending March 31, despite high year-over-year comparisons.

As the company spent more time creating new goods, non-GAAP operating income plummeted 52 percent to $156 million.

Analysts, on the other hand, said the quarter was better than predicted because Logitech decreased operating costs. Logitech might benefit from “customers buying the equipment as they migrate to hybrid working, e-gaming, and developing their content,” according to Mueller.

also read:

Apple reports a whopping near-to $100 billion in revenue this year, and the year isn’t over yet

source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Logitech India’s Marketing Head Reveals the Future of Gaming!

Logitech India’s Marketing Head Reveals the Future of Gaming!

In an exclusive interview with Roopak Krishnan, Head of Marketing at Logitech India, we delved deep into...

Logitech Launches POP Icon Keys and POP Mouse in...

Logitech has launched a POP Icon Keys wireless keyboard and POP Mouse in India to expand its...
Logitech G515 LIGHTSPEED TKL Wireless Gaming Keyboard launched before Prime Day

Logitech G515 LIGHTSPEED TKL Wireless Gaming Keyboard launched before...

Logitech G, a leader in gaming technologies and gear, has unveiled its latest innovation: the G515 LIGHTSPEED...
Logitech MX Brio 4K Webcam Review: A Surprising Comeback

Logitech MX Brio 4K Webcam Review: A Surprising Comeback

Logitech has finally updated its webcam lineup after a long hiatus, and the new MX Brio 4K...

Exclusive Interview with Logitech’s Roopak Krishnan on the launch...

Logitech has recently launched its ultra-light gaming mouse, going by the name of Logitech G Pro X...

LATEST NEWS

Samantha Ruth Prabhu: A Regal Celebration of 15 Years in Indian Cinema

Samantha Ruth Prabhu, a name synonymous with elegance and talent in the Indian film industry, recently marked a significant milestone—15 glorious years in cinema....

Mira Kapoor: Where Comfort Meets Couture – A Fashion Manifesto

In the grand theater of fashion, some performers don’t just wear clothes – they tell stories. Mira Kapoor is one such storyteller, a maestro...

Oscars 2025: From Cynthia Erivo to Kylie Jenner Most Stunning Red Carpet Fashion Moments Revealed

The 97th Academy Awards or Oscars 2025 transformed the red carpet into a canvas of artistic expression, where fashion became more than clothing –...

XMG NEO 16 Pre-Orders: Ryzen 9 9955HX3D, RTX 5090 Powerhouse

Gaming enthusiasts, get ready! XMG has officially opened pre-orders for its latest NEO 16 gaming laptop, featuring cutting-edge Intel and AMD processors, including the...

Featured