Wednesday, May 18, 2022

How bookmaking pushes CS:GO to new heights

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As esports is the fastest-growing entertainment industry in the world, more and more developers join in with fresh ideas for better competitive environments. Once a niche hobby for a bunch of enthusiasts has turned into a booming global network – if the rate we’re seeing keeps up, the total esports market share is set to reach almost $5 billion by 2030.

A lot of this success can be attributed to successful brand integration campaigns we’ve been seeing over the years. Big names like Coca-Cola, HP, SAP, and others investing to make their names seen on the big screen indeed contribute a lot to this incredible growth.

Good old, but different

However, there’s another factor many people – especially those more unfamiliar with the esports ecosystem – don’t recognize as the major driving force behind the industry’s dazzling success. If you’re one of the savvy ones, you probably know it – it’s the bookmaking industry.


While bookmaking itself is a tale as old as time and a great way to spice up the way you root for your favorite team, the possibilities of esports take it to the next level. CS:GO betting sites offer their users a myriad of possibilities when it comes to real money betting. Starting with the simple betting on the winner to placing your bet on the player with the highest utility score, CS betting sites offer the user a degree of flexibility not enjoyed by traditional sports.

The digital nature of esports also makes it easier for a user to engage in betting in the first place – resulting in an obvious increase in betting popularity. For instance, as a professional match progresses, advanced algorithms scour all the available game-related data, resulting in highly accurate real-time odds calculations. The data can range from the obvious factors like player health and team economy to highly technical statistics about the individual player’s historical performance, resulting in the safety of betting never seen before.

In a way, it’s a cycle: as bookmaking has become synonymous with sports, the growth of the first link in the ecosystem results in inevitable growth in the other. Makes sense, after all, as both parties benefit greatly from the well-being of the other. It just works!

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Making esports more exciting, popularizing different CS:GO leagues from the biggest to the smallest, making it nearly guaranteed to get that rush from winning… All these factors alone already make it clear how esports betting is one the biggest driving forces in establishing Counter-Strike. But of course, it doesn’t just stop there.

CS:GO – Shaping the esports world

The largest betting platforms such as Parimatch, Betway, CSMoney, and other giant and upcoming CS betting sites are directly involved in shaping esports as we know it. We’re all familiar with player jerseys filled with their brandings – and as such, bookmakers’ generous sponsorships for both the events and the teams are the lifeblood of the industry.

Headquartered in Copenhagen, Denmark, the organizer attracts hundreds of thousands of viewers worldwide with each installment of the event.]

For instance, one of the most recognizable and popular CS:GO leagues, BLAST Premier, has both CSMoney and Betway as sponsors. The league was launched in 2020, and since then we’ve seen 17 installments (in both Europe as well as North America) with 7 of them being premier-tier events, as well as two Major-tier events. For those not in the know – a Major event in CS:GO competitive means a developer-sponsored event with a prize pool starting out at at least $1 000 000. With the total prize pools amounting to over 5 million dollars distributed over the two years, you can be sure that some of these sweet winnings were thanks to CS:GO betting sites, as well.

In addition to actively working towards establishing the highest stages for the competitors, CS betting sites contribute massively to fostering the CS esports talents, as well. There can be no better example of this than the Ukrainian superteam, Natus Vincere. Famous for its record-shattering reign of awesomeness in 2021, the Ukrainian organization is sponsored by such big CS betting sites as GG.BET and CSMoney.

Of course, it’s not a one-off thing: the top rosters from all over the world are heavily sponsored by the CS betting sites.

To sum it up, the digitalized environment of esports resulted in unprecedented levels of safety of accessibility when it comes to betting. As Counter-Strike is one of the oldest and most competitive titles in the industry that has gathered a cult following over the decades of its existence, it’s a perfect example of this mutually beneficial relationship.

As the users grew accustomed to the top-notch options regarding the safety of their deposits and lightning-fast withdrawal, betting on CS:GO has never been easier.

In turn, the betting operators work tirelessly to ensure the lifecycle non-stop highest grade competitive environments.

Read: Nvidia’s upcoming game List has been leaked

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Rahul Roy
Rahul Roy
I am a computer guy by profession and a sports fanatic by choice.


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