33.1 C
Delhi

The Trade Desk Launches its First Indian Market Engineering Hub in Bengaluru

Move follows strong business momentum since the company launched operations in India

Bengaluru – 12  April 2022 – Global advertising technology leader, The Trade Desk (Nasdaq: TTD), ranked among Fortune’s Fastest Growing Companies globally has established an engineering hub in Bengaluru. This is the company’s first engineering hub in India and it’s fifth in the Asia-Pacific region after Australia, China, Hong Kong and Singapore. The new facility will tap into the vast product and engineering talent pool in India as the company advances innovation for programmatic advertising.

Since the launch of its operations in India last year, The Trade Desk has been helping India’s digital marketers capture the fast-growing advertising opportunities on the open internet. In recent months, the company announced strategic partnerships with leading players like Samsung Ads and Lifesight to offer the full suite of digital advertising capabilities on the open internet. The Trade Desk plans to hire more talent to meet the growing demand for programmatic advertising as brands continue to accelerate and shift spending toward digital advertising.

Tejinder Gill, General Manager of The Trade Desk in India, said, “The rise of digital media will spur Indian marketers to adopt data-driven, digital advertising solutions. Over time, more and more digital advertising will be transacted programmatically. There is an immense growth opportunity for us here in India. In fact, we have been encouraged by the momentum of our commercial office and are doubling down on hiring engineers, as well as for business-related roles. Our new engineering hub will help us stay ahead of the innovation curve.”

“The Trade Desk’s community of engineers value collaboration, diversity and critical thinking. Engineers in our Bengaluru engineering hub will be part of the global engineering team who will work on large-scale projects spanning around the world, as well as petabyte-scale data challenges, machine learning, and advanced visualizations,” said Shantanu Goel, Director of Engineering of The Trade Desk in India.

- Advertisement -TechnoSports-Ad

As a global leader in data-driven advertising, The Trade Desk has led many industry-leading innovations, including the creation of Unified ID 2.0 to provide the entire advertising ecosystem with the tools and technology needed to help fuel the open internet. Unified ID 2.0 is a new identity solution that helps brands, publishers and consumers prepare for a cookie-less world. Other initiatives the engineering hub will undertake include partnering with local publishers to enhance their advertising capabilities and expand the programmatic ecosystem in India.

Read More:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Raunak Saha
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.
TechnoSports-Ad

Popular

TechnoSports-Ad

Related Stories

More from author

Bigg Boss Vote 2024: Unveiling the Power of Viewers

Bigg Boss Vote 2024: How to Vote and All Details Reality TV has, over the years, evolved into a genre that commands substantial viewership. One...

Vi revises existing ₹129 and ₹298 plans with more benefits as of 28th March 2024

Vodafone Ide­a or Vi, also known as Vi, recently unveile­d their revamped ₹129 and ₹298 plans, aiming to offer enhanced value amidst the­ intensifying...

Airtel Balance Check Codes: Top 5 Methods as of March 28

Airtel Balance Check Codes: A Total Guide in 2024 As an Airtel customer, it's crucial to be aware of your remaining balance to avoid unexpected...

What is the Airtel Minimum Recharge Plan as of March 28?

Know what the Airtel Minimum Recharge Plan is: The Ultimate Guide Bharti Airtel, India's second-largest telecom operator with millions of active customers, is committed to...