Wednesday, May 25, 2022

Lenovo’s Music Balm wins gold for creating a safe space for listeners

- Advertisement -

Bengaluru, 7th April 2022: Lenovo India’s heartwarming campaign, Music Balm in collaboration with BrandMusiq, has won the gold award at the ET Brand Disruption Awards ’22 under the Customer Experience / Customer Centric Campaign category.

Following the adverse physical and mental effects of the pandemic on individuals, Lenovo had created a series of compositions, using the science of Navarasas (the nine fundamental human emotions), to counteract these negative emotions and make the experience of feeling emotionally safe and positive come alive.

Speaking on the win, Chandrika Jain, Marketing Director, India, Lenovo PCSD said, “Music Balm holds a special place in our hearts as we wanted to instill positivity amidst the pandemic. This collaboration reinforced the power of music and its impactful involvement in evoking positive emotions. We are delighted to be recognised by ET Brand Disruption Awards for our efforts and honouring us with this laurel.


The promotions of the campaign went live on Lenovo’s different social media platforms including InstagramTwitterFacebookLinkedIn, and YouTube. Music Balm can be found on the Gaana app in the Moods collection section which the user has access to upon downloading the app.

- Advertisement -
Raunak Saha
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

More To Consider

Stay Connected

Boat Lifestyle [CPS] IN

Hot Topics


Latest Articles



Adblocker detected! Please consider reading this notice.

We've detected that you are using AdBlock Plus or some other adblocking software which is preventing the page from fully loading.

We don't have any banner, Flash, animation, obnoxious sound, or popup ad. We do not implement these annoying types of ads!

We need money to operate the site, and almost all of it comes from our online advertising.

Please add to your ad blocking whitelist or disable your adblocking software.