Gurugram, India – March 25th, 2022 – Samsung has introduced local Indian folk and tribal art, including Madhubani art from Bihar, to its lifestyle television The Frame.
The Frame is a TV when it’s on and Art when it’s off. The local Indian folk and tribal art will be available on The Frame TV art store, which hosts over 1,400 artworks.
Madhubani art, traditionally done on freshly plastered mud walls and floors of huts is a style of Indian painting practised in Bihar. It is done with various tools, such as fingers, twigs, brushes, nib-pens, and matchsticks and using natural dyes and pigments. Characterized by its eye-catching geometrical patterns, these paintings usually capture occasions such as birth or marriage and festivals.
Apart from Madhubani paintings from the remote village of Jitwarpur in Bihar, The Frame TV’s art store also offers folk artworks from across India – such as Kalighat Paintings from Bengal; Cheriyal Scroll Paintings of Telangana; Patachitra Paintings of Odisha and Bengal; Bhil artworks from Madhya Pradesh; Maharashtra, Gujarat and Rajasthan; Baiga artworks from Madhya Pradesh, Chhattisgarh, Jharkhand and Uttar Pradesh; Warli Paintings of Maharashtra; Kerala Mural Paintings; Phad Paintings from Rajasthan; Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh and Odisha respectively.
Unbelievably stunning, The Frame has been tastefully designed to make your luxury living space more distinctive and allow you to make your own style statement with stunning and customizable bezel options that come in different colours to complement your surroundings. With the latest edition of The Frame, you can curate your personal art collection as well.
The Frame TV isn’t just beautiful, it offers superior picture quality with QLED technology that enables lifelike colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality. The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room.