IPL 2022 Auction has broken all records in terms of viewership. Star Sports recorded a total of 50 million viewers tuning into the channel during the Mega Auction.
According to BARC data for the week, almost 50 million viewers tuned in for the two days player auction in Bengaluru.
- The mega player auctions saw over 40% jump in overall consumption on TV
- 3. 6 billion minutes were consumed by the fans for IPL 2022 Auction
- Only 2.5 billion minutes were recorded for 2018 IPL Auction, if it is to be compared
- On Disney+Hotstar, the video streaming service, the peak concurrency for the auction was at 2.18 million (21.8 Lakh Concurrent Viewers peak)
“This year turned out to be the biggest auction event and justified our belief that the runway offers the opportunity to engage with millions of cricket fans and generate immense anticipation for the tournament,” Sanjog Gupta, head-sports at Disney Star was quoted by ET.
The official broadcaster of Star Sports enjoyed selling the broadcast sponsorships apart from the viewership. Star has increased the rates of IPL ON-AIR Sponsorships by 20%.
According to sources, Star Sports has sealed deals with 10 advertisers for IPL 2022.
Disney Star Network which is going to broadcast IPL online has signed 10 sponsors at increased rates than the last season.
Star Sports Network has already signed deals with Cred, Dream11, Byju’s, TATA, Asian Paints, Spotify, Meesho, Swiggy Instamart, Kamla Pasand & Pepsi.
The rates for IPL 2022 ON-AIR Sponsorships
- Co-Presenting Partners: 160 Crores
- Associate Sponsors: 90 Crores
Comparing it with the rates of 2021, it can be seen that Star Sports has increased the rate of Sponsorship by 20%.
The same packages were sealed at 130-140 Cr & 60-65 Cr range respectively in IPL 2021.
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