The makers of the RRR film starring Ram Charan, Jr NTR and Alia Bhatt have postponed the film to an indefinite period of time.
During one of the press conferences the makers did announce that they won’t be postponing the release of the film but now due to the hike in Covid-19 cases, they are compelled to push the release date in future.
The film featured Ram Charan and Jr NTR in lead roles was supposed to hit the theatres on January 7 but now the DVV Entertainments production has been delayed just prior to six days of its release. The team had in fact started with its promotions but unfortunately, now they have to put a break in promotions as well. The postponement of the film was announced on the official Twitter account of the film. The went as “Keeping the best interests of all the involved parties in mind, we are forced to postpone our film. Our sincere thanks to all the fans and audience for their unconditional love #RRRPPostopened #RRRMovie”
RRR postponed indefinitely due to the hike in COVID-19 cases
Many Indian states are shutting down their theatres and the production team of RRR film have no other way than to postpone the entire film. The fans have to hold on to their excitement for a longer period of time, now.
Karan Taruni said “This will be a big negative for exhibitors as it will also postpone other large Hindi and regional releases slated for January; cash burn for the chains would go up substantially even if cinemas are open without large scale content as it’s a high operating leverage business. It was only large scale content that was driving larger footfalls in the last 3-4 months of operation.”
He doesn’t see releasing the film before March- April when the situation will be completely normalized.
Delhi Government had ordered the closing of theatres, multiplexes, spas and other areas which may be a reason for the hike in Covid cases.
Independent film and Trade Analyst Sumit Kadel believes it is a good decision to postpone the film.
Andhra Pradesh is facing some issues with the high pricing of tickets. Several theatre owners have shut down their establishments stating that due to the price cap, they aren’t able to earn enough profits.
After the cases slow down, a decision will be made regarding the release of the film.