To be honest, this is more of a public relations stunt than anything else. Anyone who has attended CES will tell you that the fourth day of the show is just a formality. On the last day, it’s not uncommon to see a lot of empty booths and a lot of people packing up their belongings to go. To be honest, CES should have been shortened to three days years ago.
Don’t shatter, but don’t bend. Multiple prominent firms have cancelled in-person plans for next week’s Consumer Electronics Exhibition in Las Vegas, leaving organizers scrambling to rescue the show.
CES has already lost several significant exhibitors, including Lenovo, Intel, AMD, MSI, OnePlus, and IBM, as well as Microsoft, Pinterest, Amazon, Google, Meta, and Twitter. In a December 25 column for the Las Vegas Review-Journal, CTA president and CEO Gary Shapiro declared that CES would and must carry on, blasting the press and other critics who “convey the tale primarily through their lens of drama and big-name firms.”
It’s been a week, and the tune has shifted slightly. The CTA announced on December 31 that CES 2022 will end one day early. The in-person event will now take place in Las Vegas from January 5-7, 2022, with January 3-4 designated as media days. The move, according to the association, was adopted as a precautionary measure in addition to the show’s existing health measures.