Unveils Plans to Rebrand Product Lines and Bring More Focus to Industrial Design
Mumbai, December 14, 2021 – Anker, a global innovator in mobile charging technology, today announced that in 2020, the company sold over 54 million products across 146 countries, achieving the goal of becoming the world’s no.1 mobile charging brand in terms of retail sales value in 2020 (1).
In 2011, Anker entered into the charging category by offering replacement laptop batteries through Amazon.com. Today, Anker has become a pioneer in Power Delivery (PD), developing products that help consumers keep their devices charged at home, in the office and on the go.
Steven Yang, CEO of Anker Innovations, said, “I’m very proud of my team and grateful to all of our customers, partners and friends. But this is just the beginning. We have a number of exciting product lines and technologies to unveil in 2022.”
The New Anker Charging Series
With the upcoming launch of the new MagGo series India, Anker will showcase a new focus on industrial design and color options. MagGo will be the first product line to utilize the company’s new naming convention.
Anker will be soon relaunching in India with most of its products classified into five different categories. Each of these new categories will offer a unique value proposition and make it easier for consumers to locate the right product for their charging use case.
Series 3: Devoted to Anker’s value-priced, best-selling products including hubs, cables, PowerBanks and more. Examples include: Anker 341 USB-C Hub (7-in-1) and Anker 325 Power Bank (PowerCore 20K)
Series 4: Limited edition products, as well as co-branded charging accessories, will make up this category. More details on these products will be available soon.
Series 5: Products in Series 5 will feature premium materials and higher-end technologies. Examples include: Anker 511 Charger (Nano Pro) and Anker 521 Portable Power Station (PowerHouse 256Wh)
Series 6: Anker’s flagship lifestyle category will be focused on improving the overall user experience through innovative industrial design and color options. Examples include: Anker MagGo Series and Anker 641 USB-C to Lightning Cable (Flow, 6ft Silicone)
Series 7: Anker’s high-performance category, targeting consumers that want access to premium technologies such as GaN II and Thunderbolt 4.0. Examples include: Anker 715 Charger (Nano II 65W) and Anker 757 Thunderbolt Docking Station (Apex, 12-in-1, Thunderbolt 4)
(1) Data source: Euromonitor International (Shanghai) Co., Ltd., measured in terms of retail sales value in 2020, based on research conducted in 11-2021. Brands are defined as mobile charging brands if more than 75% of their retail sales are contributed by mobile phone charging products. Mobile phone charging products include chargers, wireless chargers, power banks, and charging cables, and these accessories can also be used for other consumer electronics devices.
