Fitbit, the leading electronics and fitness company, retains its bond with Chennaiyin FC as the official wellness partner for ISL 2021-22 season. It’s the fourth consecutive year fans will see the two brands helping players and their trainers to keep abreast with the physical and mental conditioning of the players through Fitbit insights.
Mr. Alok Shankar, Country General Manager, Fitbit, said, “Since day one, we have witnessed great synergies between Fitbit and Chennaiyin FC, and with every new season, our partnership has elevated to new heights and been instrumental in showcasing the best of sports talent and connected health and wellness. We look forward to another great year of partnership with one of India’s most loved clubs, CFC, and wish all the best to the team.”
Commenting on the club’s continued partnership with Fitbit, Vita Dani, co-owner, Chennaiyin FC, said, “Fitbit & Chennaiyin FC have now had a long-standing partnership. Our brand values are similar, and the joint objective is to ensure that the club can utilise the wearable technology provided by Fitbit, to help improve the performance of the players and help our coaches with key data. We are glad that Fitbit is associated with us once again and we look forward to a successful season with them.”
Throughout this ISL season, the coaching staff and physios will use Fitbit products as part of their overall wellness tracker for the players.
As a part of the 4th consecutive year of partnership, Chennaiyin FC players will sport the Fitbit Charge 5 during the ISL across various platforms, including CFC’s official social media handles, print and digital contents, and on-ground branding.
The IPL is over already and the T20 Worldcum is only three matches away to get the champion. Now, it’s time for the ISL fans. As we all know, the first match of the India Super League is scheduled for 19th November.