36.1 C
Delhi

Apple’s iPhone user loyalty rate holds steady at 90%, as per CIRP

Apple has long been one of the most dominant smartphone brands in terms of brand loyalty. New data today from analysts at Consumer Intelligence Research Partners(CIRP) shows that Apple fans continue to remain loyal to Apple, with 90% of iPhone buyers remaining with Apple.

As per the data, Apple is responsible for the largest share of smartphone sales in the past three years with 43% of U.S. smartphone sales in the year ending with the September 2021 quarter. Samsung had the next largest share at 31%, managing to account for 54% of all U.S. Android smartphone sales. LG and Motorola are the only other Android brands with a significant market share.

In terms of loyalty, the CIRP data shows that loyalty rates for Apple – that is, the percent of customers buying an iPhone whose previous smartphone was also an iPhone – are holding steady at 90%. Brand loyalty for Android manufacturers is not as high because switching brands within the Android ecosystem is easier. That being said, overall loyalty to Android is also at about 90%.

“Within the Android operating system, Samsung has a similarly strong position as Apple does within the overall smartphone market. Motorola has maintained a meaningful share, but has much lower loyalty rates compared to Samsung,” CIRP says.

- Advertisement -TechnoSports-Ad

In reporting earnings for the fourth fiscal quarter of 2021 on Thursday, Apple said revenue from iPhone sales jumped 47% year-over-year to hit $38.9 billion. For the full year, iPhone revenue is up 39% from 2019. During an ensuing quarterly conference call, CEO Tim Cook said the September quarter saw an increasing number of upgraders and switchers who adopted handsets from the new iPhone 13 lineup.

Also Read:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Astitva Patle
Astitva Patle
Content writer with have a experience of more than 1 and a half year in this field. If you like my content and wanna give me opportunity then please contact at [email protected]
TechnoSports-Ad

Popular

TechnoSports-Ad

Related Stories

More from author

iQOO 9 series could come in India in Q1 2021 with Snapdragon 8 Gen 1

iQOO the Vivo’s sub-brand has unveiled the iQOO 8 and iQOO 8 Pro smartphones in China in the month of August this year. Both...

Apple Music 2021 Top Charts are here: Check all the highlights

Apple Music Top 100 charts 2021 list is in front of us. BTS's Dynamite band from South Korea is the most-streamed song in 2021...

Samsung dominates the Global Foldable smartphone market with 93% Share

The global foldable phone market seems to have reached new heights in Q3 2021, at the same time when Samsung unveiled the Galaxy Z Fold...

Xiaomi 12 will be the first smartphone powered by Snapdragon 8 Gen 1

Xiaomi is working on its new flagship device and it can be anticipated to launch in December during a launch event. The Xiaomi 12 and Xiaomi 12X flagship handsets will be launched in China first and also it'll make its debut in other requests. In a recent tweet,...