October 26: Esports Marketing Pakistan, an end-to-end esports and gaming service provider today announced to seek collaboration with Indian and other global esports players, organizations, and gaming companies. Esports and online gaming have witnessed exponential growth across Asian countries last year. While the growth in the Pakistan region is quite steady, the esports teams from Pakistan are confident about partnering with Indian and global organizations and players to accelerate and boost the gaming economy in the country.
Established In 2019 by Majid Hameed, Esports Marketing Pakistan (EMP) is the country’s first Esports advertising, research, and marketing firm. Providing end-to-end esports solutions, the organization actively creates competitive roasters, partners with leading brands, and hosts esports tournaments & leagues. The organization also invests in setting dedicated ‘boot camp’ houses for esports athletes (to live, train, eat, and sleep) to hone their skills and practice to represent the country internationally. Currently, EMP has partnered with two of Pakistan’s leading media houses – 8XM Music and Abbtakk News to produce gaming and esports content for TV/ Web.
Commenting on the partnerships and collaborations with Indian esports organizations and players, Majid Hameed, founder, Esports Marketing Pakistan said; “India has experienced aggressive and rapid growth in the gaming and esports industry post-COVID-19 lockdown across the nation last year. Many esports players grew by 5-10X times during this time and many gaming start-ups saw the day of light. However, the scenario is a bit different in the Pakistan region. Gaming here started growing only this year and we are yet to break many stigmas and cultural notions attached to it. While we do have highly talented gamers, we need lucrative tournaments, and strategic alliances with brands & established gamers to grow faster.”
“An Indian esports organization had hosted esports tournament and championship in the past which lead to the initial boom of this sector in Pakistan. We wish to explore more such associations and collaborations to grow together. We as a country are looking forward to learning from the experiences of Indian gaming and esports start-ups as the audiences and brands have similar notions in both the countries.” added, Mr. Hameed