Sunday, November 28, 2021

Samsung brings Indian Folk Art to its The Frame TV

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Samsung Introduces Indian Art to The Frame TV’s Art Store

You might be very familiar with Samsung’s Frame TV series and how good-looking these Smart TVs are, acting just like a Frame. Yes, you can put up wallpapers, various arts on your TV when you are watching and it looks really magical, Samsung even boasts a store for all these new wallpapers and art.

So, Samsung has tied up with Indian art gallery, Floating Canvas Company to offer curated artworks from across 10 classical genres that truly spell out rich, vibrant Indian heritage. Not only that, if you want to try out this new Indian Folk Art theme then users will get a 3-months complimentary art store subscription on The Frame.

This new collection, which is part of a growing library of over 1,400 pieces, covers art forms from across the Indian sub-continent reflecting the rich heritage of Indian artisans.

Samsung has tied up with Floating Canvas Company to revive appreciation of various Indian art forms. To make The Frame more exciting, consumers can avail a three-month complimentary subscription to the art store. The art works will be available on all models of The Frame TVs, which is a TV when it’s on and Art when it’s off.

“Displaying unique art forms that match consumers’ personal style is a great way to give living spaces a distinct touch. Every region in India has its own rich and vibrant folk art and to give it a platform, we are happy to bring folk art to your home with The Frame, one of the most spectacular lifestyle TVs. With the TV as a centrepiece of our living spaces today, consumers want their TVs to enhance the aesthetics of their spaces as well as offer a premium cinematic experience,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

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The art collection has been curated from across the wide expanse of Indian traditional folk and tribal art forms such as the Kalighat Paintings from Bengal; Cheriyal Scroll Paintings of Telangana; Madhubani Paintings from Bihar; Patachitra Paintings of Odisha and Bengal; Bhil art works from Madhya Pradesh; Maharashtra, Gujarat and Rajasthan; Baiga art works from Madhya Pradesh, Chattisgarh, Jharkhand and Uttar Pradesh; Warli Paintings of Maharashtra; Kerala Mural Paintings; Phad Paintings from Rajasthan; Gond art works from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chattisgarh and Odisha respectively.

Unbelievably stunning, The Frame has been tastefully designed to make your luxury living space more distinctive and allow you to make your own style statement with stunning and customizable bezel options that come in different colours to complement your surroundings. With the latest edition of The Frame, you can curate your personal art collection as well.

The Frame TV isn’t just beautiful, it offers superior picture quality with QLED technology that enables lifelike colours, enhanced contrast, and impeccable details with 100% colour volume for exceptional picture quality. The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room.

The Frame 2021 comes with a 3-year comprehensive warranty during the festive period.

Price & Availability 

The Frame TV is available on Samsung’s official online store, Samsung shop, Amazon, Flipkart and at all leading consumer electronics retail stores across the country. Consumers buying The Frame TV on Samsung’s official online store, Samsung shop can avail up to 17.5% cashback on leading banks.

The 43-inch model is available for INR 59,990, the 50-inch model is available for INR 74,990, the 55-inch model is available for INR 89,990, the 65-inch is available for INR 121,990, and lastly, the 75-inch model is available for INR 364,990.

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Avatar of Raunak Saha
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.


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