It has already been made public that EA Sports are thinking of rebranding their famous “FIFA” franchise. EA Sports are thinking to bring a new change to the game. They are thinking of revamping the game and also change its name.
According to various sources, it has now come to light that EA Sports has recently trademarked “EA Sports FC”. They may be thinking of renaming “FIFA” to “EA Sports FC”.
As per a report by Polygon, “EA Sports FC is the name filed just last week with the United Kingdom’s Intellectual Property Office and the European Union Intellectual Property Office. In both cases, the brand is for computer game software and online computer game entertainment. The United States Patent and Trademark Office does not have any filing or registration by that mark. EA’s European paperwork was filed on Oct. 1.”
So, instead of FIFA 23, EA Sports can go with the EA Sports FC title.
Now the actual reason behind the motive of EA Sports changing the name to EA Sports FC from FIFA is the massive amount of money involved in the deal.
According to the report by the New York Times, FIFA wants to charge EA $1 billion every four years to use the FIFA license within its game. Additionally, the organization wants to limit EA’s monetization of the game. EA wants to explore monetizing, “highlights of actual games, arena video game tournaments and digital products like NFTs” the New York Times says.
EA are reluctant to agree to this deal and are exploring the possibilities to change their name. EA’s partnership with FIFA is different from its other official partnerships. So the loss of FIFA wouldn’t mean the loss of official teams and player names.
This license only gives EA the name, logo, and rights to use the World Cup within the game. So losing this partnership won’t affect EA much. However, the word “FIFA” has become synonymous with the football game and changing it would be a massive step.