The GN Group has many big names to its portfolio which includes audio, noise cancellation, and hearing loss solutions from ReSound, Jabra, BlueParrott, and Beltone. And the group recently added a huge name to its list of audio and peripheral products which is SteelSeries.
As we know, SteelSeries is a top provider of headsets, keyboards, and other peripherals across multiple PC and console gaming platforms. The company was acquired at $1.2 billion by GN Group and their line of products solidifies GN’s desire to break into the PC and console gaming market.
SteelSeries has been a long and trusted provider of gaming peripherals including the Arctis headset and Apex keyboard lines, and it was purchased by the GN Group from a private equity firm for a reported 8 billion Danish Krone (DKK), or $1.2 billion US dollars (USD). This grand acquisition is expected to close by 2022 after all the pending mandatory regulatory approvals.
“We’re on a mission to continually push boundaries in e-sports and gaming…and now, with the backing of GN, we’ll be able to turbocharge these efforts.”
This acquisition has opened up a clear path for GN to enter the competitive gaming and e-sports market. This deal also offers GN access to KontrolFreek and Nahimic, both of which were acquired by SteelSeries in 2020.
The GN Group has many achievements to its name ranging from being the first to use 2.4Ghz technology in hearing aids and company has also created the world’s first professional active noise cancellation headphones. However, this new deal has opened an entirely new market full of possibilities to the GN Group.