India, 1st October 2021: Taiwanese tech giant, ASUS, today announced the expansion of its consumer laptop portfolio with the launch of all-new VivoBook K15 OLED. This is ASUS’s first VivoBook line-up with OLED display in India, strengthening the brand’s commitment to making OLED more accessible to the masses by introducing it at an affordable price point.
Designed especially for the Gen Z users, the all-new VivoBook K15 OLED breaks the conventional form factor and comes with a unique design, inspired by the themes that reflect the ideas and attitudes of today’s youth. ASUS is all set to add to the festive spree of its consumers by uplifting their on-screen experience.
The new VivoBook series runs on the latest 11th Generation Intel® Core™ processors along with Intel Iris Xe graphics and comes in four CPU variants – Intel i3, Intel i5, Intel i7 and AMD R5. The laptops are designed to meet the all-rounder needs of the consumers, offering an immersive viewing experience with a 15.6-inch Full HD OLED panel, three-sided NanoEdge display, 5.75 mm bezel and 84% screen-to-body ratio at an affordable price.
Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “ASUS has been committed to making industry-leading innovation available to masses. With the launch of the first-ever VivoBook with an OLED display, we are making our promise of enabling consumers with superior quality OLED technology a reality. Like other ASUS consumer lineups, VivoBook K15 OLED too is a result of in-depth consumer insights and top-notch technology. We are certain that the new lineup will elevate consumers’ celebration ahead of the festive season, enabling them to easily transform from work to play while giving their productivity a big boost.”
The products will be made available starting Flipkart’s Big Billion Days sale from 3rd October where they will be offered at a special price during the period. Flipkart Plus Members have early access to the exciting range of models from 2nd October. Select models will also be sold across the ASUS’ offline retail partners – ASUS Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital.
Designed for Generation Z
ASUS VivoBook K15 OLED offers a unique design with multi-colour options that are tailor-made for a younger demographic. Since the research suggests that Gen Z users greatly value aesthetics, so special consideration is given to the laptop design and colours. To further appeal to the target audience, the K15 OLED breaks away from tradition with unique designs, each drawing inspiration from themes that reflect the ideas and attitudes of today’s youth.
Immersive display and sleek design
VivoBook K15 OLED features an ultraportable and lightweight design, which can be slipped into one’s bag with ease and can be carried comfortably. VivoBook K15 OLED has an amazing OLED NanoEdge display that renders true-to-life colours at any brightness level, with deep blacks for enhanced realism. It’s PANTONE® Validated for superb colour accuracy and has a cinema-grade 100% DCI-P3 colour gamut.
The ultrafast response time ensures blur-free movies and games, and its low blue-light levels are TÜV Rheinland-certified for better eye care. The three-sided NanoEdge design features slim bezels that create an 85% screen-to-body ratio for a more immersive viewing experience, making it perfect for budding content creators.
The power that empowers users
Powered by the latest 11th generation Intel® Core™ processor, ASUS is empowering its consumers with AMD as well as Intel options across the VivoBook K15 OLED lineup. Compared with the previous generation of processors, the 11th Gen Intel Core processors provide better computing performance and can enable FHD gameplay at up to 60 fps with better battery life and mobility than previously possible. The new processors revolutionize modern creative workflows with Intel® Deep Learning Boost AI acceleration and AV1 media encoding and decoding technology.
ASUS Intelligent Performance Technology (AIPT)
The new ASUS VivoBook series features ASUS Intelligent Performance Technology (AIPT) that sets the power limit value of the processor from 15 to 28 watts to improve performance. AIPT also dynamically adjusts power consumption according to the loading status and temperatures, to optimize power consumption efficiency, and to achieve quieter operation and cooler temperatures.