American consumer electronics giant, Westinghouse, has forayed into India and has launched five ‘Made-in-India’ TV models. The brand has entered into an exclusive licensing agreement with the Indian manufacturer Super Plastronics Pvt Ltd (SPPL). As per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. The products will be available to the customers on India’s biggest e-commerce marketplace, Amazon, ahead of the Great Indian festival season.
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The pricings of the newly launched ‘W-series’ starts from INR 7,999. The series includes a 24-inch Non-Smart LED TV and 4 smart Android TV models – 32-inch HD Ready, 40-inch FHD, 43-inch FHD, 55-inch UHD.
The 24 Inch non-smart LED TV is priced at Rs 7999 which comes up with 20W speaker output, 2 speakers, Audio Equalizer and Automatic Volume Level audio features, and has HD Ready display of 1366 x 768.
The 32-inch HD Ready and 40- inch FHD smart Android TV is priced at Rs 12,999 and Rs 18,499. Both the devices are powered by Android 9 which has an ultra-thin bezel and comes with 24W speaker output, HDR, surround sound technology, 400 nits brightness, 2 speakers, 1 GB Ram and 8 GB ROM to offer a smooth viewing experience.
The brand has come up with a 30W speaker output in the 43-inch FHD TV which has ultra-thin bezels and priced at Rs 20,999. The model is powered by Android 9 which comes up with High Dynamic Range, 500 nits brightness, Surround Sound Technology, 1GB Ram and 8GB ROM.
A very well-designed UHD 55-inch model priced at 32,999 has an ultra-thin bezel powered by Android 9. The device comes up with 40W speaker output, offers HDR10, 2GB Ram, Surround Sound Technology, 500 nits brightness, 8GB Rom, and 2 speakers.
| Size | Model | Festive Price |
| 24 | WH24PL01 | 7,999 |
| 32 | WH32SP12 | 12,999 |
| 40 | WH40SP50 | 18,499 |
| 43 | WH43SP77 | 20,999 |
| 55 | WH55UD45 | 32,999 |
Interestingly, all the smart TV models have 5.0 Bluetooth, 2 USB ports, 3 HDMI ports, ARM Cortex A53 Processor. They have In-built Chromecast & Airplay that supports 1000+ Apps, access to more than 6000 Plus Apps and Games Like Prime Video, Hotstar, Zee5, Sony LIV, Google Play Store with 500,000 Plus TV Shows.
Millions of customers across the country will be able to access the latest ‘Made in India’ TVs at their doorsteps through Amazon in an affordable, safe and hygienic manner. Since the products are available on Amazon’s Great Indian Festive Sale, the customers can also expect discount offers. HDFC Bank holders can avail 10% on all products available during the sale. Interested customers will be able to access the instant discount on shopping with HDFC bank debit as well as credit card. Additionally, the instant discount will also be available on EMI transactions.
Commenting on the launch, Pallavi Singh, Vice President, Super Plastronics PVT LTD (SPPL), an exclusive brand license of Westinghouse in India said, “We are enormously elated to onboard such a trustworthy brand like Westinghouse that is a well-famed as an American consumer electronics giant. Like our association with other big brands, we would continue to contribute to the ‘Atmanirbhar Bharat’ or the Self-reliant India momentum. Our prevailing collaboration with Amazon will play a predominant role to make these Television models reach millions of consumers safely and hygienically amid the pandemic situation. With this much-awaited launch on Amazon, we are expecting to additionally gain a market share of 3-5% of the affordable TV category by the end of next year.”
