Facebook vs Twitter: Which is Best for Your Brand

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Facebook and Twitter both have been in the social media marketing scene for quite a long time now. But the most important question is, which one’s better? If you look from a brand’s perspective, is investing in Twitter marketing more beneficial, or is Facebook marketing a more viable option. This is what we’re going to talk about today, so sit tight till the end. However, whichever way you go, buying facebook likes and gaining Twitter followers is going to be beneficial for your brand. But before we jump on to checking out which one’s a better platform, let us compare these two at a fundamental level.

Facebook and Twitter are different in the essence. Twitter was created so that the people at the top could connect with the people at the bottom. This means Twitter is a platform where celebrities and world leaders can connect with their audiences and hence have a better rapport. However, Facebook’s motto has been creating communities. People that know each other can add them up as friends and see them sharing their lives. However, both of these platforms have changed substantially in the recent past and hence the question, which is better for your brand.

Statistics

Facebook has proven that there is a reason why it’s called the granddaddy of all social media pages on the internet and that is simply because there is no other page that can beat Facebook when it comes to numbers.

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According to statistics, 75 percent of male internet users use Facebook and 83 percent of female internet users use Facebook. While this is already a huge number, Facebook is also used by 22 percent of the world’s population as well. So you can imagine the number of eyeballs you’re going to get on your brand when you sign up on Facebook.

However, coming on to Twitter, it has over 300 million monthly active users, over 3 billion Twitter accounts have already been created and more than 80 percent of the world leaders are on Twitter. This goes to show that, even though Facebook might have a crowd, Twitter is home to important people. Both of these platforms go head to head in terms of statistics, which calls for our next comparison topic, audiences.

Audience

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When it comes to marketing, it doesn’t matter where you’re marketing, but it certainly does matter who you’re marketing to. As long as you have a buyer, marketing on Facebook or Twitter doesn’t make any difference.

But who has the most number of buyers for your products? That is what these analyses of the audiences reveal. Facebook has the most active users in the social media market, but its growth has dropped over the last few years. Even though it is still on the top, it can be alarming for a lot of people.

However, Facebook as a collective unit has been growing like crazy. When you consider Instagram and WhatsApp being under it then Facebook is one of the fastest-growing companies in the world of social media. However, speaking of audience, Facebook has an average demographic age of 24-30 years, which means more mature people use Facebook.

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On another hand, even though there are a lot of important people on Twitter, the majority of traffic comes from millennials and GenZ, which means if you’re trying to target a bit older demo, then Facebook is the place to go.

Engagement

Since we have already talked about stats and audience, it is now time to talk about engagement.in terms of brand engagement, Facebook has a clear lead. This is because, for every million followers, you can expect about 700 interactions on a brand page whereas on Twitter this number is limited to 300 interactions per million followers.

Not only that, but Facebook users also leave about 5 billion comments every day on brand pages, whereas on Twitter that number is not too great to be even compared. This is a clear signal for which platform to choose when it comes to marketing and branding.

Also, according to the same study, Facebook is much more addictive than Twitter with an average of 8 sessions by 60 percent of the users. This is a clear indication for you if you want to market your brand on either of the two websites.

Functionality

Facebook and Twitter are designed to do different things. Where Facebook is a place where you can build communities, Twitter is a platform that allows you to explore what’s going on in the world. When you look at that, Twitter seems like an elevator pitch and if you have a mind-blowing product, then Twitter can be a great way to fetch sales.

However, on Facebook, it can take some time for you to build awareness about that product and then market it to get in sales. However, when it comes to functionality and advertising, visual content is something that both platforms have an access to. On Twitter, you have periscope and on Facebook, you have Facebook live.

Facebook live is one of the most popular streaming services now which is what we mean when we say you cannot defeat Facebook in terms of numbers. Also, it gets more than 100 million hours of watch time every day, so you know the clear platform to choose from now.

Advertising opportunities

When it comes to advertising and advertising opportunities, Facebook ads have been considered to be one of the best in the industry right now. There is simply no competition to the number of tools Facebook provides to your brands to grow bigger and hence you should consider using Facebook ads.

We dont want it to seem like we’re advertising Facebook ads but, the fact of the matter is that you can get much better results by using Facebook ads in comparison to Twitter ads. This is why you should consider the former.

Conclusion

The result is pretty clear, and if you want us to say it out loud, Facebook is a much better platform than Twitter when it comes to advertising your brand. The reasons are mentioned above and the tools are too significant to deny.

However, if you choose to use Facebook as the platform to grow on, one simple way to do so is to buy Facebook followers. And if you’re trying to grow on Twitter then buy active Twitter followers. This is because followers work as an anchor for new followers to come in. This is because we think if someone has liked a piece of content that we’re exposed to, we should like it as well.

This can be capitalized by buying Facebook and Twitter engagement. However, coming back to the discussion, Facebook is much better than Twitter in every aspect, so if you’re planning to market, then Facebook is the way to go unless you have very specific reasons to be on Twitter.

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Rahul Roy
I am a computer guy by profession and a sports fanatic by choice.

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