Monday, December 6, 2021

Xiaomi is now India’s largest online smartphone brand in ₹20k-₹45k price segment

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Smartphone brand Xiaomi announced some months that it has recorded strong and speedy growth in the premium smartphone segment by capturing a 14 per cent market share in the Rs 20,000-45,000 segment in India. Now, the company has announced that it is the country’s largest online smartphone brand in the ₹20K-₹45K price segment.

Xiaomi India through twitter announced that the company is India’s no. 1 online smartphone brand in the ₹20K-₹45K price segment. The image shared by the firm says that the data comes from the June 2021 India Smartphone Monthly Model Tracker by Counterpoint Research.

According to May 2021 tracker by market research firm Counterpoint, the company captured a 14 per cent market share in the 20K-45K category, thereby emerging as one of the fastest-growing and leading premium smartphone brands.

Manu Kumar Jain, MD of Xiaomi India courtesy Counterpoint Research says that Xiaomi is the number one brand in ₹20k-₹45k online price segment.

A strong and clear portfolio of smartphones such as Mi 10i, Mi 11X, and Mi 11X Pro led to the growth of the Mi brand in India, the company said in a statement.

Some weeks before Xiaomi announced that its Mi 11X series of devices has witnessed record sales worth over Rs 300 crore in just 45 days of its launch. Both Mi 11X and Mi 11X Pro feature revolutionary cameras, the latest flagship Snapdragon 870 and 888 series chipsets, powerful Dolby stereo speakers, 120Hz E4 Super AMOLED display and fast charging capabilities that aims to offer a premium smartphone experience.

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Astitva Patle
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