Monday, December 6, 2021

Sony launches two large-screen premium televisions BRAVIA XR 77A80J OLED and 85X85J Google TV for a lifelike cinematic experience at home

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Sony India announces two large-screen televisions to provide an exceptional viewing experience to its customers. The new large screen BRAVIA XR 77A80J OLED is powered by the new Cognitive Processor XR and the 85X85J television is powered by X1™ 4K HDR picture Processor. Both these large-screen television offers the best in class picture quality, vibrant shades of colour and unlimited entertainment options with Google TV.

The large screen televisions BRAVIA XR 77A80J OLED and 85X85J are powered by Cognitive Processor XR and X1™ 4K HDR picture processor respectively, offering exceptional viewing experience 

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Coming in the large screen size with 195 cm (77), the BRAVIA XR 77A80J OLED is powered by the Cognitive Processor XR which goes beyond conventional AI. It is designed to think like a human brain providing a revolutionary experience that completely immerses viewer in their favorite content. The other large-screen television, 215 cm (85) 85X85J under the Sony X85J series encompasses of X1™4K HDR picture processor delivering an immersive viewing experience.

Both the new large screen televisions come loaded with supreme gaming capabilities such as HDMI 2.1, 4K120, ALLM & VRR

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With BRAVIA XR 77A80J OLED and 85X85J, enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode. With HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC in A80J, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. You will also enjoy ultra-smooth gaming, with clear movement, reduced input lag and dedicated Game Mode for responsive gameplay.

New 77A80J and 85X85J comes loaded with XR TRILUMINOS™ Pro and TRILUMINOS™ Pro respectively with 3D colour algorithm reproducing true-to-life colours

Both the large screen telesvisions, come with a wide color gamut and unique XR TRILUMINOS PRO™ in BRAVIA 77A80J OLED and   TRILUMINOS PRO™ in 85X85J TV with 3D colour algorithm can detect color from saturation, hue, and brightness to reproduce natural shades in every detail. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers making even the pale colours look realistic.

Both large screen TVs are a complete smart home entertainment package with Google TV, Apple AirPlay 2,  HomeKit and Hands-Free voice search (only in 77A80J)

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The new BRAVIA XR 7780J OLED and 85X85J television seamlessly integrates Google TV, allowing you to browse up to 700,000+ movies and episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. With the new “watchlist” feature, search content on your phone and bookmark it to watch later in your television. Viewers can simply talk to these TVs using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the TV remote. They also support Apple Home Kit and AirPlay that seamlessly integrates Apple devices like iPads and iPhones with the TV for effortless content streaming. With BRAVIA XR 77A80J OLED hands-free voice control is built into the TV, no need to reach for the remote every time to search for entertainment, get answers, or control the TV and smart home devices. Simply say, “OK Google” to issue a voice command.

The minimalist one slate design of 77A80J OLED and flush design of 85X85J helps these large screen TVs seamlessly harmonize with your living room

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The minimalist one slate design with premium metal flush surface of BRAVIA XR 77A80J OLED is naturally elegant and keeps viewers focused on the picture without distractions. The flush surface design of 85X85J has extremely narrow bezels so that your eyes naturally focus on the picture and not on what is around it. Both TVs have living decor feature which helps display on screen artwork, personal photos, screensaver themes and clock functions turning TV into an essential part of your living space.

Enjoy cinema at home with Dolby Vision, Dolby Atmos, IMAX Enhanced along with Ambient optimization and Acoustic auto calibration technology

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The BRAVIA XR 77A80J OLED and 85X85J features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home in a big screen. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound. With a range of technologies that preserve the creator’s intent, including Netflix Calibrated Mode, IMAX Enhanced, these TVs reproduce all the drama and excitement of the director’s imagination. It also comes with an ambient optimization technology that allows light sensors to automatically adjust picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view. The acoustic auto calibration technology detects your seating position and optimizes sound, so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV.

The large screen size coupled with 3D Surround Sound in 77A80J OLED and X-Balance Speaker in 85X85J provide unmatched immersive sound experience in any environment

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The new BRAVIA XR 77A80J OLED, not only offers a large screen visual experience but with XR Sound Position technology, the Acoustic Surface Audio+ ensures that sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. With XR Surround technology, offering the 3D Surround Upscaling, you can experience the cinematic thrills of the latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

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The X-balanced speaker feature supported with Dolby Atmos technology in 85X85J TV complements the sound quality and slimness of the televisions with its unique new shape, which drives movies and music with clear sound. Feel surrounded by clear, high quality sound from multiple dimensions, putting you right there inside the scene.

Pre-Booking, Price and Availability:

In order to make purchase of BRAVIA XR 77A80J OLED TV attractive for its customers, Sony has also  announced a pre-booking offer. Customers can avail a cashback of Rs 20,000/- on select cards along with 2 years warranty on pre-booking the large screen OLED TV between 11th August 2021 to 16th  August 2021.

For the new 85X85J Google TV, an inaugural cashback of Rs 20,000/- on select cards is available for customers from 11th August 2021 to 16th  August 2021. Both the new large screen televisions can be booked via Sony retail stores (Sony Center and Sony Exclusive), portal, major electronic stores in India.

ModelBest Buy (in INR)Availability Date
XR-77A80J549,990/-25th August 2021 onwards
KD-85X85J499,990/-Already available
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Avatar of Anupam Modak
Anupam Modak
A CS Engineer and Tech Enthusiast who likes to fiddle with the latest gadgets and tech happenings around the world.


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