Apple redesigns website’s Store Section and adds dedicated ‘Store’ Tab

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Apple’s official website is back, up, and running following an error that prevented customers from being able to check out successfully. It appears to have updated it and redesigned it by adding a dedicated ‘Store’ section.

Now there’s a new “Store” tab in the top navigation bar on the website that redirects you to a dedicated online portal where customers can select from a range of products with cards that include Mac, iPhone, iPad, Apple Watch, AirPods, and more.

The design will be similar to that of the Apple Store app; the main store page also features the current deals and promotions that the customer can avail of along with accessories and products that Apple is highlighting. Navigation is done through horizontal scrolling, which feels more convenient to do on iOS devices rather than while using a desktop.

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Clicking into a particular product category like Mac presents all of the different options, along with access to comparisons and shopping specialists, accessories, and other information.

Opting to ‘Buy’ a product via the store interface goes to the standard purchase pages that can also be accessed through any of the standard Mac, iPad, iPhone, or Watch categories.

Previously, the Apple Online store had a store tab, but it was removed in an earlier redesign. The return of this tab will make it easier for customers to access the product they want to purchase without having to browse through the various product pages for each device to find the ‘Buy’ button.

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