Sony Pictures Sports Network has recently revealed that this year’s Euros had all-time highest viewer engagement, out of which 61 million viewers were from India.
The data revealed that the Euro 2020 witnessed three times as much viewership compared to the Euros 2016.
Adding on to the matter, Sony has also displayed some facts regarding the net viewership of this year’s Euros:
The first one is that nearly 4.3 million viewers watched every match on average, which is a 70% boost compared to Euros 2016.
The final of the Euros 2020 was watched live by 4.6 million viewers, which is also thrice compared to Euro 2016 viewership statistics.
Sony had telecasted the majority of the matches across 8 channels, namely Sony Ten 2 SD, Sony Ten 2 HD, Sony Ten 3 SD, Sony Ten 3 HD, Sony Ten 4 SD and Sony Ten 4 HD.
When asked about this, Sony Pictures Network’s Chief Revenue Officer Rajesh Kaul stated
“We at Sony Pictures Sports Network are delighted with the reception UEFA Euro 2020 has received in the Indian subcontinent.”
“For the past three weeks, the country has enjoyed the International Football Extravaganza presented by the Sony Sports networks, making our channels among the top watched in the sports genre.”
“Our aim is to provide our viewers with the best multi-sport events, and the viewership numbers for this tournament proves that there is a demand for quality International sporting content in India.”
“With the ongoing Olympics Games and upcoming India tour of England 2021, sports fans have a lot to look forward to on our network.”