In India, OTT platforms are one of the most growing and popular platforms among people. It has been found that every month we have seen a new name that has been added to the list of OTT platforms. The growth of the OTT platforms has been seen from the year 2020. The pandemic year is seriously a growing year for the OTT platforms. It is reported that over 40 plus OTT platforms are available in India.
All the OTT platforms are definitely a good example of Video On Demand service. OTT platforms are mainly the service with streaming media, audio, and videos to the viewers via the internet. The audience and subscribers have to pay fees to take the subscription, and direct all of them will get access to see the films, series, podcasts, and many more entertainment shows on their mobile, desktop, laptop, and tablet.
After the pandemic year, India’s top three popular streaming services have shared 58% of the market. Also, there are in very close competition to beat each other in this competition. After the unveiling of the chart, it has informed that Disney + Hotstar is currently the leader of the market, it claimed about 21% of the market, which is the highest market acquisition in this year, but Prime Video and Netflix are just a few steps away from it, Prime Video is away from 2% margin, and Netflix is from 1% margin respectively. It has been that Disney+ has got the strongest growth while Prime Video and Netflix had slightly changed.
Netflix claimed 21% of the market; Prime Video has claimed 19% of the market. It is claimed that Zee5 has acquired fourth position and also 9% of the market. This year, the OTT platforms like ALT Balaji have 3% of the market, Jio Cinema has 7% of the market, Sony Liv declared 5% of the market. Without all of this, the other platforms have acquired 18% in total.
Based on Market Share Development, it has come to know that Disney + Hotstar got a slight lead over Netflix and Prime Video, which is bigger than 2.5x and also the fourth biggest player in India. Like Zee5 and ALT Balaji, the other two streaming services have added the market share with a 4% gain. JustWatch has confirmed that Disney + Hotstar is in the top position with the highest lead, Prime Video is the second highest. It has been found that Zee5 has held a 4% margin over the coming biggest players, JioCinema and also SonyLiv.
Zee5 is in the fourth position; we will also say that Zee5 is the only platform that did not lose any market share; along with Q2, Jio Cinema is in the fifth position, and then there is Sony Liv and ALT Balaji in the sixth and seventh position. Last year after the terrible coronavirus hit India and created a terrible situation, these OTT platforms a high rise as people started to watch movies and series in their homes with their families.
Thanks to JustWatch – The Streaming Guide