Nothing partners with Smartech and Selfridge to launch its new product

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Recently Nothing made a huge announcement that it has partnered with elevated retail solution Smartech and Selfridges to launch its debut product ear (1). According to the official page of Nothing, the company is on a mission to remove barriers between people and technology to create a seamless digital future.

The company is aiming to create an ecosystem of connected devices with iconic designs, starting with truly wireless earbuds. Nothing ear (1) is expected to deliver a pure sound experience and will be available at Selfridges London via Smartech and at when it releases this summer. 

“Selfridges is an iconic shopping destination for us to launch ear (1),” said Carl Pei, CEO, and Co-founder of Nothing. “Thanks to Smartech, the partnership will provide us with the platform to showcase Nothing’s uniquely designed tech to consumers who value quality and new ideas.”

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“Smartech is the destination for innovative partnerships with the world’s best department stores,” said Nathalie Bernice, CEO, and Co-founder of Smartech. “We are proud to bring together Nothing and Selfridges to showcase the hotly anticipated ear (1) true wireless earbuds.”

“We’re excited to launch the highly anticipated Nothing ear (1) at Selfridges,” said Martyn Stroud, Selfridges Technology Buying Director. “Our customers embrace tech that is innovative and iconic, so we look forward to unveiling it to them when the time comes.”
the company also stated that more information about its upcoming products will be released on its official Instagram and Twitter page as well as on nothing. tech.

Nothing is a privately held company with backing from GV (formerly Google Ventures) and other private investors including; Tony Fadell (Principal at Future Shape & Inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).

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