Sony launches first BRAVIA XR OLED A80J series powered with revolutionary XR Cognitive Processor

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Sony India, on this Friday, announced the new BRAVIA XR A80J OLED series powered by the Cognitive Processor XR. The newly launched OLED TV takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality.

Innovative BRAVIA XR processor, it thinks like a human brain delivering a never-before-seen immersive viewing experience

The new BRAVIA XR A80J OLED series is currently available in 164 cm (65) and two additional screen sizes 195 cm (77), and 139 cm (55) will be launched soon. The new OLED series is powered by the Cognitive Processor XR which uses a completely new processing method that goes beyond conventional AI, designed to think like a human brain providing a revolutionary experience that completely immerses viewer in their favorite content. Cognitive Processor XR, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like colour, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve.

Feel more depth and texture with pure blacks and dazzling light with XR OLED Contrast

With new BRAVIA A80J OLED, the cognitive processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow – no more details overwhelmed by shadow or lost in blown-out highlights.

XR TRILUMINOS Pro reproduces 3D colour depth with human intelligence for naturally beautiful colours

With A80J OLED series, see colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers making even the pale colours look realistic.

XR Motion Clarity technology controls moving images precisely to minimize blur during high speed scenes

The A80J OLED recreates every lost texture, intelligent way. The XR Motion Clarity technology controls moving images precisely to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes. The latest XR Motion Clarity technology in A80J series keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled, and its duration optimized, while brightness is boosted when needed, so that every detail is crisp and clear.

Enjoy immersive sound experience that matches perfectly with visuals with technologies such as XR sound positioning with Acoustic Surface Audio and XR Surround with 3D surround upscaling

With new A80J OLED, experience improved pictures and sound harmony. Under the XR Sound Position technology, the Acoustic Surface Audio+ ensures that sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows the action, you’ll hear more realistic dialogue and sound effects. With XR Surround technology, offering the 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos. The BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience.


Create your own cinema at home with exceptional visual and audio experience with Dolby Vision and Dolby Atmos

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For the ultimate in picture quality, the A80J pairs the brilliance of 4K clarity with the brightness, colour, and detail of High Dynamic Range (HDR). It features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

BRAVIA XR A80J is the next Gen gaming TV offering ultra-smooth gaming with dedicated game mode, HDMI 2.1 compatibility, including 4K 120fps, VRR and ALLM

With A80J OLED series enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode. With HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC in A80J, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. You will also enjoy ultra-smooth gaming, with clear movement, reduced input lag and dedicated Game Mode for responsive gameplay.

Experience supreme picture and sound in every environment with Ambient optimization, Light sensor and Acoustic auto calibration technology

The A80J with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. The acoustic auto calibration technology detects your position and optimises sound, so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV.

Smart Google TV and Hands-Free Voice Search powered by Google Assistant for endless entertainment; works seamlessly with Alexa smart devices, Apple AirPlay 2 and HomeKit


he new lineup of BRAVIA A80J OLED televisions seamlessly integrates Google TV, allowing you to browse up to 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. Easily find something to watch with personalized recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search. All you need is to simply talk to the TV using the Google Assistant without even using the TV remote.

Apple Home Kit and AirPlay support seamlessly integrates your Apple devices like iPads and iPhones with your Sony TV for effortless content streaming. Share your content on the big screen or control your TV with this latest feature support.  With hands-free voice control built into Sony’s Google TVs, you can set aside the remote and just use your voice to search for entertainment, get answers, and control the TV and smart home devices. All you need is to say, “OK Google, turn on the TV” or “OK Google, what should I watch?” and see it happening.

With Minimalist one slate design and living decor feature the TV seamlessly harmonizes with your living room

The minimalist one slate design with metal flush surface of A80J embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction. The Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions. It is a TV designed for immersive sound too, whether position ed on a stand or mounted on a wall. As the bezel is extremely narrow, your eyes naturally focus on the picture and not on what is around it. Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system.   

Price and Availability

The Sony Bravia XR-65A80J costs Rs.2,99,990 and is available across all Sony Centers, major electronic stores and e-commerce portals in India. Further, new models in A80J OLED series from 195 cm (77) and 139 cm (55) will be announced soon.

Buy Sony Bravia XR-55X90J:

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Anupam Modak
A CS Engineer and Tech Enthusiast who likes to fiddle with the latest gadgets and tech happenings around the world.

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