Reliance Jio has been ranked as the strongest brand in India for the year 2021, by the Brand Finance 2021 report. Jio has ranked first among all the brands in India basis of balanced scorecard metric that evaluates user trust, investor faith and overall business performance, scoring index score of 91.7 out of 100. The Brand Finance 2021 report also states that not only is Jio the strongest brand of India, but is also the strongest telecom operator brand in the world.
“The dominance of the Jio brand across the nation is evident from the results of Brand Finance’s original market research. Jio scores highest in all metrics – consideration, conversion, reputation, recommendation, word of mouth, innovation, customer service, and value for money – compared to its telecom competitors in India. The brand has no major weaknesses within the sector, and unlike many telecom brands globally, Jio has shown that it has broken the mould, and enjoys genuine affection from consumers.” – Savio D’Souza – Valuation Director, Brand Finance.