London, May 19: Deltatre, the global leader in fan-first experiences, has been selected by Ultimate Tennis Showdown (UTS) to deliver data and graphics production for its tournaments in 2021 and 2022.
The utilization of Deltatre’s comprehensive graphics solution will enhance the storytelling capabilities of UTS, helping to position the tennis league as a modern, forward-thinking and engaging series, that aims to appeal to a new generation of tennis fans.
Deltatre has refreshed and deployed a graphics solution, an umpire application and a data model for UTS 2021 events. Deltatre will also have an experienced and passionate team working on-site during live events.
The first event in 2021 will take place May 24-25, at the Mouratoglou Academy in France. Two Top 10 players have already confirmed their presence – Daniil Medvedev, “The Chessmaster” and Diego Schwartzman, “El Peque”.
Commenting on the agreement, Tony Page, President of Sport Experiences, Deltatre said: “UTS is a league that is characterized by its desire to stand out and be forward-looking – all while prioritizing the fan experience. That’s what makes this collaboration so exciting from our side.
“This project underlines that Deltatre is the partner of choice for sports organizations and competitions that are prioritizing modern storytelling capabilities and digital-first strategies.”
Deltatre’s future-proofed, multi-platform graphics solutions help content producers create high-quality visualizations for broadcast, digital, and social usage in real-time. Over the last few months, several high-profile sporting organizations have turned to Deltatre to augment their graphics offering.
UTS is an innovative, international tennis league predicated on a new and exciting format and rules.
What differentiates UTS from traditional tennis is its fast-paced 30-minute matches, its looser code of conduct allowing the players to express themselves, mid-match interviews, in-game coaching, decisive points that add to the drama and suspense, and UTS cards which necessitate a greater emphasis on strategy.