Wednesday, June 29, 2022
728x90-EN-BENEFIT-SEASON
Bitdefender WW

Shocking percentage of iOS users have allowed App Tracking since the iOS 14.5 rollout

- Advertisement -

Apple’s new anti-app tracking (ATT) feature was supposed to be a big thing for the users. The US tech giant rolled this ATT feature with iOS 14.5. They believed it would have a significant effect on how targeted advertising functions and any organization with a business model based on it works. You can imagine companies like Facebook, Instagram who readily target their customers with ads. 

E0epOlnXoAIcsqA

ATT asks for the permission of the user of the smartphone before operating. It is done to gain access to their anonymized tracking ID to be able to associate that with in-app activity. If you opt against the app then it cannot stop other app’s strengths to see and exercise any of the personal data you have shared with them in your profile.

image 10
iOS 14.5

 

728x90-EN-BENEFIT-SEASON

It could have proved to be a big blow to them. But that hasn’t happened and the reason is surprising as well. The Verizon Media-owned Flurry Analytics has its mobile analytics services in more than 1 million mobile applications. Every month, it collects data from over 2 billion mobile devices. 

gsmarena 005

This means that they have a good size of the sample and their insights from the data can be very useful. The analytics company claims that only around12% of global users have allowed app tracking for apps that requested it on their devices post the iOS 14.5 update. In the home country of Apple, only 4% of the users allowed it which is very less.

gsmarena 004

We won’t go into great detail about the larger controversy over targeted online ads and privacy. It is already a big issue and people have to make their individual calls. The crux is that personal data should not be allowed to use.

- Advertisement -

Source

Also Read:

- Advertisement -
spot_img
Sanidhya Bhardwaj
Sanidhya Bhardwaj
A football lover who is doing an MBA in finance and currently covering every news related to smartphones. I believe in diversification, both, in life and in my trading portfolio. Do check out my blogs to be aware of the recent happenings around you!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

Bitdefender WW

More To Consider

Stay Connected

13,642FansLike
62FollowersFollow
157FollowersFollow
Myntra [CPS] IN

Hot Topics

spot_img

Latest Articles

Trending

Bigrock [CPS] IN

Featured

Adblocker detected! Please consider reading this notice.

We've detected that you are using AdBlock Plus or some other adblocking software which is preventing the page from fully loading.

We don't have any banner, Flash, animation, obnoxious sound, or popup ad. We do not implement these annoying types of ads!

We need money to operate the site, and almost all of it comes from our online advertising.

Please add technosports.co.in to your ad blocking whitelist or disable your adblocking software.

×