The Growth of the Global TWS Market in 2020-2021: Apple is the clear leader

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Despite the economic slowdown in 2020, the TWS market grew by 78% globally. Production was deeply affected due to COVID-19 protocols in the beginning of 2020 in China. But soon after lockdown was imposed production level had reached it’s top most peak.

Within the beginning of Q2, the supply/demand coefficient was nearly 0.72, meaning that in a matter of 2-3 months, demand rose by nearly 30%, and within the year-end, the figure reached 78%.

With the majority of the population having to attend online classes, seminars, studies, tutoring and work from home, the demand grew exponentially and was considered somewhat as an essential equipment.

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The production rate and the sales both had exceeded the earlier estimated by a margin of 20%, and the TWS industry skyrocketed in the middle of the crisis. However, the rapid growth is expected to be a bit more stagnant in 2021, and the sales growth in this year is estimated to be in the region of 13%

via counterpoint (A)

From the above-displayed data it is very clear that Apple has highly dominated the market by a lead of at least 22% from its competition in the year 2020-21; selling a magnanimous 90 million units. While the nearest competitors Samsung and Xiaomi both selling nearly 26 million units each.

However the low-mid range products also have provided a more than anticipated competition to the Tech Giants while compared to earlier performances.

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Reports suggest that the TWS market will further grow up to 31% in the time period of 2021-23.

What are your views on this? Kindly share in the comment box!

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