As we pass the first quarter of 2021, many businesses struggle to integrate the best tech trends into their customer service strategy. If you are looking for a guide on how to stand out from your competitors, the following four customer service tech trends will help you get there. Read on to learn more!
Omnichannel Customer Support
Another new emerging tech trend in customer service is the omnichannel approach. A few years ago, there were three basic ways to contact an organization; through the phone, email, or fax the company. The integration of omnichannel help desk software allows clients to connect with the support agent through different communication platforms, such as live chat, email, calls, or social media platforms.
The omnichannel customer support allows business and organizations to create a smooth customer service experience while optimizing customer satisfaction. Some essential benefits of having an omnichannel customer support system include the brand’s availability to their clients on the different channels, a detailed view of a customer profile, and real-time assistance via live and video chat.
Artificial intelligence is more likely to take over 80% of customer service, with chatbots on the frontline. Chatbots are amongst the most anticipated tech trends to grow in 2021. Chatbots provide companies with an efficient gateway to tend to customers and respond to their queries 24/7.
Since we live in a fast-paced world, no one wants to wait, and customers are the bread and butter for all companies, which is why the automated replies exhibited by the chatbots add to the 24/7 self-service action trend. According to a report published by CNBC, the integration of chatbots will lower companies’ expenses while boosting customer satisfaction.
Most people worldwide use their smartphones to visit company websites, search for products and services, access social media platforms, and buy things online. With this shift in consumer behavior, the trend of mobile-friendly customer support is on the rise more than ever before.
Smartphones have become the ultimate bridge between the user and the digital world, especially amidst the ongoing pandemic.
Mobile channels help businesses develop rapport with customers and receive extra exposure and generate more referrals and revenue in return. By staying connected on mobile devices, resolving the common issues, and providing near-instant responses, you will increase your customer satisfaction score.
Personalization has become an integral part of customer support trends as it allows businesses to attract clients to buy their products by generating personalized offers. This trend also allows potential clients to connect with businesses based on their preferences and priorities, which assists with the development of a loyal customer base. 2021 is all about providing your customers with a personalized experience which they are more likely to share with their family and friends on social media platforms, which, in turn, will boost brand visibility.
Personalization enables a company to converse with clients by using their name, explore their interests, and add a personal touch.