According to recent reports, the Disney Plus streaming service has officially surpassed 100 million subscribers. It is a big accomplishment considering that the service was just launched less than a year and a half ago.
The report was announced during the company’s annual shareholders’ meeting. Just earlier in February, the company has announced that it had a little over 94 million subscribers as of January 2nd, 2021.
It is estimated that shows like WandaVision and Raya the Last Dragon helped the platform score high. The next big series for Disney Plus is The Falcon and the Winter Soldier, out on March 19th.
“The enormous success of Disney Plus … has inspired us to be even more ambitious and to significantly increase our investment in the development of high-quality content. We set a target of [more than] 100 new titles per year, and this includes Disney Animation, Disney Live-Action, Marvel, Star Wars, and National Geographic.”
Originally, the company’s executives believed that the service would eventually amass between 60 and 90 million subscribers by 2024. But, now seeing the platform’s performance and impressed by its success, Disney executives state that now the target is between 300 and 350 million subscribers across all of its streaming platforms (Disney Plus, Hulu, ESPN Plus, Star Plus, HotStar) by 2024.
To continue the growth of its subscriber base, Disney’s “direct-to-consumer business is the company’s top priority, and our robust pipeline of content will continue to fuel its growth” is in the works. The platform will bring several series from every major franchise and brand in development, and it seems likely more mid-tier films (movies that aren’t on the same level as Star Wars, Marvel, or Frozen) will migrate to Disney Plus.