TikTok testing a new Q&A feature for creators

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TikTok, even though the platform didn’t have a good year in 2020, is still going strong. And undoubtedly we still have many lovers of the platform who are hoping for the service to make a comeback.

Amidst all the ruckus, the company seems to be going strong with new features for its platform. In recent reports, TikTok has officially launched a new Q&A feature that’s designed to help creators answer questions from their fans. The feature is available on both pre-recorded and live videos and works by having viewers mark their comments as a question.

Creators have the option to either answer questions via a text comment or video reply. The feature enables the presenter of live videos to select questions from a dedicated menu, and then choose to highlight them during live responses.

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In case of video replies, Q&A comments can be added as stickers, this sticker will be linked back to the video where the question was originally asked. All the Q&A’s are also aggregated in one separate space in the creator’s profile section, and it also serves as another place for viewers to ask questions.

TikTok says the feature is available for Creator Accounts, which anyone can switch to via the “Manage account” option in settings. “To turn on Q&A, go to your settings and privacy page, select Creator, tap Q&A, and hit the “Turn on Q&A” button to activate the feature,” the company says.

The Q&A feature is an opt-in feature to Creator Accounts with over 10,000 followers. Now, it’s available worldwide to anyone who wants to opt-in.

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