Social Media has become an irreplaceable part of our everyday life, and as time goes, the social media buzz has now swept the entire world. If any still wonders how the social media giants make money even though we use their services for free, then let’s clear it now and itself. Social media companies earn money by using and sharing data collected by and from us users of their services, but their primary income source is generated through advertisements.
It seems that social media giant Twitter aims to reduce its dependency on advertising to generate revenue. To make that happen, the microblogging giant is working on two new features which will launch later this year.
One of the two features is “Super Follow” – which allows users to charge their followers for exclusive content. Users will be able to charge their followers for exclusive content, including bonus tweets, newsletter subscriptions, access to community groups, videos, exclusive deals, a badge indicating support, and more.
A user can be charged per month to receive a wide range of benefits. This will allow publishers and creators to be paid directly by their followers.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves.”
The second feature that the company will announce later this year is ‘Communities.’ It is similar to the Facebook Groups feature. It allows a group of people to interact and share tweets privately. Users can join groups based on their interests, such as social justice, cats, plants, and more.
According to sources, Twitter is also planning to announce another “safety mode.” The feature will be suggested automatically when the system picks up if a post is attracting spam or abusive replies; as we all know, Twitter is filled with people who like nothing better than writing abusive content. The safety mode will automatically block accounts that don’t play well with Twitter’s rules.