HP acquires Gaming Accessories brand HyperX from Kingston

- Advertisement - Kinguin WW

HP’s bullish stance on the future demand for PC gaming has seen it make an agreement to buy HyperX, a gaming division of memory vendor Kingston. HyperX is known for its gaming peripherals, most notably, Alloy Origins keyboard and Cloud series of headsets. This reputation is, in fact, the main driver of its latest acquisition, announced on Wednesday.

In announcing the deal, the American tech company cites HyperX’s strategy to grow HP’s PC business. “We see significant opportunities in the large and growing peripherals market, and the addition of HyperX to our portfolio will drive new sources of innovation and growth for our business,” says HP CEO and President Enrique Lores, according to PCMag.

hyperx mouse
Image: HyperX

Lores notes that the company has “technology…trusted by gamers around the world” and is, thus, “thrilled to welcome their outstanding team to the HP family.” The OEM (Original Equipment Manufacturer) estimates that the peripherals market will be worth US$12.2 billion by 2024, the gaming sector of which is projected to represent “a disproportionate share of this growth.”

- Advertisement - NameCheap [CPS] WW

HP will pay $425 million to acquire HyperX, and the deal is expected to close in Q2. However, only gaming peripherals are covered in the deal, such as keyboards and mice—not any HyperX RAM products. 

By 2024, HP expects the global peripherals market to reach $12 billion, with much of the growth represented by gaming-related peripherals. At the same time, Esports, which is a big market for HyperX, has been booming. 

HyperX will join Omen, HP’s existing PC gaming division, in selling products to consumers. Keyboards, mice, and headsets are all developed by the Omen brand, but it’s perhaps better known for creating gaming laptops. 

Image: HyperX
- Advertisement -

As for Kingston, it will retain control of SSD memory hardware, DRAM, and flash under HyperX. The company “has rights to use the HyperX brand for memory products for an undisclosed amount of time,” it says. “We will then transition the DRAM and flash products from HyperX to a different brand, which will be announced at a later time,” HP says more details will be shared after the deal closes.

- Advertisement - Wondershare WW
Lenovo India [CPS] IN
Redwolf [CPS] IN

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

Domino's [CPS] IN

More To Consider


Stay Connected

Boat Lifestyle [CPS] IN

Hot Topics

Oppo India [CPS] IN

Latest Articles

Harman Audio [CPS] IN


Parallels WW


Adblocker detected! Please consider reading this notice.

We've detected that you are using AdBlock Plus or some other adblocking software which is preventing the page from fully loading.

We don't have any banner, Flash, animation, obnoxious sound, or popup ad. We do not implement these annoying types of ads!

We need money to operate the site, and almost all of it comes from our online advertising.

Please add yourdomain.com to your ad blocking whitelist or disable your adblocking software.