Apple had been a loyal customer to Intel for quite some time now, until they broke ties with Intel last year, showing the world what its own M1 chip could do. This has obviously impacted Intel’s image that is already sinking with AMD’s success in the market.
This comes as no surprise that Intel has lost its performance dominance and their innovations have been stagnant for the last couple of years. Thanks to AMD, the Blue team has finally realized its mistake, and when it tried to fix things with Tiger Lake, it was too late as the Cupertino giant has been fed up with Intel, cutting ties for the new MacBook series.
The success of Apple’s in-house silicons has motivated to bring more of them into existence in the coming months. Knowing this threat, Intel has come with a kind of odd advertising campaign showing the favourable conditions where it performs better Macs, again igniting the old Mac vs PC debate.
Well, claiming Intel chips are better for Photoshop or playing Rocket league on a Windows PC is a lame ad campaign because Intel is not focussing this on a wider aspect of things. This ad is a mockery of Intel and Apple’s 15 years old partnership, and if it really wants to reopen the Mac vs PC debate again, they have forgotten AMD is the race too.
Intel’s poor management has led them to lose Apple’s trust, lose the CPU market to AMD, and now their favourable laptop market is also snatched by the likes of both Apple and AMD. In our opinion, Intel has to give answers like a fair guy with new high performing chips instead of this stupid ad campaigns because Intel has no match to Apple’s efficient and powerful M1 chip at the moment.
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