The gaming brand by Dell, Alienware is said to be partnering with Cherry GmbH, known for making computer peripherals, mostly for their keyboard switches.
ITHome says that Dell’s Alienware will be launching a joint product with Cherry, however, the product is not known yet. Although as ITHome points out, a video on Weibo shows a car in the warm-up video.
It appears in the CHERRY MX logo and it is indeed expected to be a keyboard product, so that means Alienware’s next gaming keyboards will be developed with Cherry.
As of now, this is a rumor but a promising one, but with some time, we will surely get an idea of what Alienware is up to.