NBA names Decathlon as their official licensee

DECATHLON is one of the world’s largest sporting goods retailers. The National Basketball Association (NBA) announced a new multi-year merchandising partnership that makes DECATHLON an official licensee of the NBA across Asia, Africa, Europe, the Middle East and Latin America. It also marks DECATHLON’s first partnership with a North American sports league.

The deal will feature a dedicated range of NBA team and league-branded base layers, accessories and footwear designed by DECATHLON which will be sold under their basketball brand “TARMAK.” The collection will be sold exclusively in over 1,200 DECATHLON stores worldwide as well as online at Decathlon.com. Pre-order for the products will begin in March 2021 ahead of the April 2021 launch in stores.

TARMAK Leader Damien Dezitter said, “Since the creation of TARMAK four years ago, it has been our dream to collaborate with the NBA, the greatest basketball league in the world,”. He also continued to add, “We have a common objective to develop basketball all over the world, so it’s natural to work together to make this possible.”

NBA EME Director, Global Partnerships Steve Griffiths said, “We are excited to partner with DECATHLON, a leader in sporting goods retail with a global footprint.” “Through this partnership, NBA fans and basketball players around the world will have access to an exciting and innovative range of merchandise to help them get in the game,” he added.

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Advait Jajodia
An experienced sports content writer. A national-level basketball player and a huge sporting enthusiast.

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