Youtube is the biggest platform for digital video library and the service is the best place to promote one’s products through advertisement. Its parent company Alphabet has almost established itself in every market possible, but the field of e-commerce was still a little further from its reach.
But earlier we reported that Google might be trying to make YouTube a one-stop shopping destination for its users. Though the idea cuts middle persons like Flipkart and Amazon from the equation and has been heavily criticized by the e-commerce giants. But it’s Google, it hardly cares about the criticisms of other big companies.
According to sources, YouTube may soon introduce shopping links within the videos themselves. The streaming platform is experimenting with embedding links inside its videos which it claims will help sellers as well as viewers.
The links will help the media streaming platform to provide direct access to shopping material. Reports indicate that few users already spotted a shopping bag icon on the bottom left corner of the screen. Tapping on this icon then lists the items featured in the videos.
The pilot program which allows few creators to access direct shopping links within a YouTube video is currently showing up for US YouTube viewers on Web, Android, and iOS.
The new feature will help creators and influencers provide readily available shopping links. Currently, most creators use the description box under the video to provide relevant links which vary from relevant references to even shopping sites.