CES 2021: Samsung launches Bespoke 4-Door Flex Refrigerator, taking personalization to a new level

Samsung’s CES 2021 lineup showcases dedication towards making the consumer’s lives easier and better as the company’s latest home appliances are designed with a focus on customization and convenience to provide the users with much more personalized – or ‘Bespoke’ – product experiences.

Samsung made waves across the industry on its official announcement of the launch of the all-new Samsung Bespoke 4-Door Flex refrigerator in the U.S. market. It has ushered in a new era of customizable home appliances and takes the Samsung lineup’s personalization to the next level by introducing a range of customizable food-management features. 

Match Your Aesthetic

The Bespoke 4-Door Flex refrigerator’s unique feature is the option to choose the color and finish of the four front panels to match every décor style, there’s a Bespoke color for you, whether your preferred color palette is minimalist or cozy. The refrigerator comes with Samsung’s trademark large capacity, flexible convenience, and powerful cooling performance. 

GIF: Samsung Newsroom
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The panels of the Bespoke 4-Door Flex refrigerator will be available in a dynamic range of colors, tailored specifically to the market the users belong in. In the U.S., the first market the Bespoke 4-Door Flex will be available in Grey Glass, Sky Blue Glass, Navy Glass, White Glass, Rose Pink Glass, Navy Steel, Champagne Steel, and Matte Black panel color options. There is also an option of either a classic Steel metal finish or a glamorous Glass finish.

Image: Samsung Newsroom

If your home aesthetic changes, you can simply contact an installer to switch out the panels to the color and finish of your choice and make sure your refrigerator keeps up.

Beverage Access Made More Convenient Than Ever

Image: Samsung Newsroom

The Bespoke 4-Door Flex also comes equipped with a brand-new Beverage Center™. The Beverage Center™, located behind the upper left door to maintain the refrigerator’s flat, sleek front door design, includes an Autofill Water Pitcher that is always full of fresh water whenever you need it. A water dispenser with a washable dispenser nozzle for hygienic use is also present.

Image: Samsung Newsroom

The Dual Auto Ice Maker also present in the Bespoke 4-Door Flex can make regular cubed ice as well as smaller ice cuber – that will cool down your drinks even quicker.

Customize Your FlexZone

The Bespoke 4-Door Flex offers more customized food-management options than ever before as the refrigerator features a FlexZone in its lower right compartment that allows you to go from refrigerator to freezer modes and vice versa as you require. The FlexZone comes with five different convertible modes that help keep the food at optimal temperatures, including the brand-new “Fruits & Veggies” mode.

GIF: Samsung Newsroom

The two veggie boxes, or crispers, allow for more control over your food storage. The Crisper+™ drawer is airtight, it helps keep the fruits and vegetables fresher for longer, while the Flex Crisper™ can be temperature-controlled to help keep the food inside in perfect condition. The SmartThings app can also be used to control the storage modes on the FlexZone and Flex Crisper™.

Samsung’s signature cooling technologies are also a feature of the Bespoke 4-Door Flex, including Triple Cooling, which according to Samsung Newsroom, “independently cools the three separate compartments and enables customized temperatures in each.” The Metal Cooling and Precise Cooling help in even faster cooling and setting the exact temperature you want, respectively.

Samsung believes that “the Bespoke 4-Door Flex refrigerator is not just a home appliance – it is as aesthetically customizable as a piece of furniture and as functional in your kitchen as the food products it stores. From its variable panels to its flexible storage and dispenser options, the Bespoke 4-Door Flex has been designed to fit your lifestyle, just as every “bespoke” item should be.”



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