A New Era of Hisense TriChroma Laser TV has started, reconnecting Individuals and reuniting the World

On Jan 11, 2021, the starting of a new era of TriChroma Laser TV which has state-of-the-art display technology was announced. Hisense and leading consumer electronics and home appliances company kicked off 2021 at the virtual Consumer Electronics Show which is a top international tech occasion on January 11th. This latest technology will be put into multiple devices to reconnect people, nature, and society in the new normal situation.

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TriChroma Laser: a new Laser technology with RGB laser light source to get a wider color gamut

In 2021, as a leader in the laser display industry, Hisense will bring Laser TV into the TriChroma era!

Hisense has announced this cutting edge display technology with a transformative product line of laser TV- TriChroma Laser TV on Monday. The Chief scientist of Hisense Laser Display Dr Liu Xianrong has explained in a keynote address that the technology is used for packaging and controlling individual lasers to get purer colours for display. In the original RGB colour 128% improvement is achieved.

This new technology also attains 20% brightness enhancement at pixel-level with a 430-nit picture brightness, like a regular TV. This latest TV product lines also included various screen sizes starting from a 75-inch to 100-inch giant screen which can eliminate ambient lighting but the colour gamut coverage reaches up to 151% of the DCI-P3 film colour standard that is 50% beyond the high-end cinema. Viewers can enjoy a stunning in-cinema viewing experience at home.

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A lot of TV models will be released this year and provide consumers with more options than ever and make a huge market share in 2021.

Ecosystem screens builder: A new reality reconnecting with smart devices

In 2021, Hisense will focus on the core competencies of picture quality and applications, and releasing the new ULED TV product with high refresh rate and dynamic range, as well as the new TriChroma Laser TVs.
Hisense showed its ambition as a leading ecosystem screen builder with various interactive devices.

The manufacturer of electronic gadgets has shown its aim as a leading ecosystem screen builder with various interactive devices for different life scenarios. At CES three core technology were referred to achieve the ecosystem –display technology, the artificial intelligence of things (AIOT), and also cloud services.

In this new normal situation, we not only need only more sanitisers, but also higher standards for remote learning, working, and more. For family education, the touch screen can be used and for a healthier work-from-home lifestyle you can embed a home fitness screen with customized fitness courses and workout data synchronization. It also provides many professional options for different industries, including professional broadcast monitors and eco-screen assisted with community services-medical consultation, and more.

Hisense depicts its long-term goal in the first season of this tech week through which people can still be reconnected and reunited with each other in this time of the pandemic situation. Fisher Yu said that screens were vitally important in the reconstruction of our lifestyle due to their unique function and value, the President of Hisense visual Technology said in his keynote speech that services, social experience, people. The screen would connect them all.


The headquarter of Hisense is in Qingdao, China. It was founded in 1969.  Hisense has always been concerned with integrity, innovation, focus, customer, and sustainability for the last 52 years. It has built over 54 overseas companies and offices, 16 high-end international production facilities, and 16 R&D centres worldwide. Thus Hisense is working continuously to improve the life quality of human beings and entertain millions of families worldwide.


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