Apple is known for its production of iPhones and MacBook devices and its strict privacy enforcement rules. As such, the Cupertino giant doesn’t tolerate its rules being violated by any sources. As such, in a world where digital privacy is becoming a much-debated topic, Apple has introduced a new set of privacy rules that carry some grave consequences for their violation.
The new iOS 14’s privacy rules will be in effect from next year. According to the regulations, apps running on the iOS platform will have to ask for users’ permission before collecting additional information. The information collected for tracking and advertisements needs an exclusive license from the users. And the apps which do not follow the new rules will be banned from the App Store. And trust me, you can ask Epic Games about how serious Apple takes its banning process.
“This is not a change we want to make, but unfortunately, Apple’s updates to iOS14 have forced this decision. We know this may severely impact publishers’ ability to monetize through Audience Network on iOS 14. Despite our best efforts, we may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future. While it’s difficult to quantify the impact to publishers and developers at this point with so many unknowns, in testing, we’ve seen more than a 50% drop in Audience Network publisher revenue when personalization was removed from mobile ad install campaigns. In reality, the impact to Audience Network on iOS 14 may be much more, so we are working on short-and long-term strategies to support publishers through these changes.”
The new rule is hurting individual companies like Facebook, which rely on users’ data to improve their business. However, Apple has been previously criticized for delaying its anti-tracking measures for iOS 14. But now, Apple has brought forth its new regulations to prove that it is all about privacy.
When an App on iOS 14 wants to access user’s IDFA (Identifier for Advertisers) to track their usage behavior and collect data across the Internet for ad targeting. It will have to ask the user for their consent. Apple is strict in enforcing its App Store policies, and app developers have to comply with its rules, else face the threat of being banned or even sued.
“There will be policy enforcement. Any form or mechanism of tracking a user for advertising or providing information to data brokers will have to ask for permissions. Failure to do so is a violation of App Store policy… and are grounds for having an app removed.”