FIFA 21 Challenge has become one of the most viewed live broadcasted events in the history of Esports.
The EA Sports FIFA 21 Challenge drew an average minute audience (AMA) of 254,057 and a total watch time of 1.024 million hours, making the event the most-watched Esports broadcast in history.
The previous record was set back in January 2018 with the multi-day FIFA Global Series FUT Champions Cup in Barcelona, which achieved an AMA of 92,678.
FIFA 21 Challenge breaks all Esports viewership records!
The FIFA 21 Challenge was a one-day tournament held on 29th October that paired top soccer stars with the world’s best FIFA players. The broadcast metrics for the challenge are more than double the viewership set by the next most-watched EA-operated FIFA event.
The FIFA 21 Challenge was won by Liverpool defender Trent Alexander-Arnold and Fnatic’s Tekkz. The event utilized the new FIFA Global Series Viewership Rewards. This created an interactive broadcast for viewers with in-game benefits for watching to further drive engagement and subsequent playtime.
“EA Sports FIFA is woven into the fabric of football culture. Bringing professional footballers and our esports pros together create entertainment that sets our tournaments apart,” said EA Sports FIFA commissioner Brent Koning.
“The success of the FIFA 21 Challenge reinforces our strategy and vision for broadening the esports audience, creating content for our fans, and underscores the value of entertainment-driven events that branch outside of traditional esports.”
FIFA is one of the most popular sport simulation titles both in esports and for casual games. Even though viewing figures represent a considerable boost for EA, they are still way behind in competitive gaming’s biggest draws.
According to Esports Charts, the final of the 2020 League of Legends (LoL) world championship had an average viewership of more than 1.1 million with over 139 million hours watched.
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